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| Mar 1, 2025
Source: Ä¢¹½AV
Meanwhile across other Southeast Asian markets, namely Singapore and Thailand, the ecommerce share of retail sales dipped in 2023 as offline activities gradually returned to pre-pandemic levels, and that share will remain flat in 2024. To view the full forecast, click here.
Report
| Mar 25, 2024
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| Feb 17, 2025
Source: Ä¢¹½AV; Momentum Works
Here are five charts that size social network usage on a worldwide level by platform and by country and region.
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| Jun 25, 2024
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| Feb 11, 2025
Source: Canalys
Asia-Pacific is key to TikTok’s growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?
Report
| Jun 17, 2024
Sustainability awareness is high in Asia-Pacific, where the majority of consumers are open to spending more on eco-friendly products. How can brands and retailers capitalize on the green opportunity—while also doing good for the environment?
Report
| May 31, 2024
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| Feb 1, 2025
Source: Ä¢¹½AV
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| Feb 1, 2025
Source: Ä¢¹½AV
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| Feb 1, 2025
Source: Ä¢¹½AV
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| Feb 1, 2025
Source: Ä¢¹½AV
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| Feb 1, 2025
Source: Ä¢¹½AV
Forecasts
| May 19, 2024
Source: Ä¢¹½AV Forecast
Forecasts
| May 19, 2024
Source: Ä¢¹½AV Forecast
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| Jan 21, 2025
Source: Sensor Tower
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| Jan 19, 2025
Source: Edelman
Last year, four of the 28 markets we break out saw negative growth (Hong Kong, Singapore, Thailand, and Chile), and Germany was essentially flat. This year, every country will grow ecommerce sales by at least 3.0%, as the trend of economic stabilization cascades around the world. The US, China, and Western Europe lead the rest of the world in total sales by a wide margin.
Report
| Feb 27, 2024
Chart
| Jan 8, 2025
Source: Ä¢¹½AV
Temu also recently launched in Vietnam, Thailand, and Brunei; the first two markets rank among Southeast Asia’s fastest-growing countries for retail ecommerce sales. Our take: Temu can’t outrun its regulatory issues, particularly if it’s trying to build an overseas business robust enough to counteract the headwinds parent company PDD Holdings faces in China.
Article
| Oct 11, 2024
Forecasts
| Mar 1, 2024
Source: Ä¢¹½AV Forecast
India, the Philippines, Indonesia, Malaysia, and Thailand are just a few of note. Digital advertisers would do well to pay close attention to these markets.
Report
| May 30, 2023
Southeast Asia most commonly refers to the 10 members of the Association of Southeast Asian Nations (ASEAN)—Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam—and sometimes also includes East Timor and Papua New Guinea.
Report
| Mar 9, 2023
TikTok has already overtaken Instagram in Thailand and Vietnam, and the apps are neck and neck in the Philippines. Meanwhile in China, the difference in users on Douyin and WeChat will be negligible by 2026. (Note: Our data on WeChat is based on an earlier forecast from July 2022.). Behind the Numbers.
Report
| Jan 23, 2023
In 2023, Thailand and India will lead the region with 6.8% and 6.0% growth in digital video viewers, respectively. Three Asian countries occupy the global top five for digital video viewers. China, India, and Indonesia are No. 1, No. 2, and No. 5 worldwide in terms of total digital video viewers, respectively—though penetration is highly uneven in the region.
Report
| Nov 15, 2023
Within Southeast Asia, Indonesia and Thailand will lead the way. The two countries that lead the region in total spending will also lead it in digital ad spending growth. Given their relative sizes, Indonesia underspends on advertising, and Singapore overspends. Indonesia is the overwhelming leader in the region when it comes to ecommerce and other digital activities.
Report
| Jan 19, 2023