蘑菇AV

TJX鈥檚 steady inflow of fresh inventory coupled with a broad array of price points and brands helped it grow sales across all income demographics, and win more Gen Z and millennial customers, executives said on the company鈥檚 earnings call. 3. The weather. While unseasonably warm weather and hurricanes dampened US sales slightly, that was offset by strong growth in Europe and Asia.

Gen Z and millennials lead the way. Both groups have greater than 90% buyer penetration. Age bracket growth is led by buyers 65 and older, amounting to 5 million in 2024. That鈥檚 on par with ages 35 to 44, and just 200,000 fewer than the leading group: ages 25 to 34. The oldest age category has the highest share of the population because of its wider age range.

And this budgeting idea has been magnified among Gen Zers by social media. TikTok influencers have encouraged 鈥渃ash stuffing鈥�, in which consumers withdraw large amounts of cash and stick to a budget by putting the cash into envelopes designed for specific expenditures. Our take: Despite the rise in mobile wallets and other digital payments in the UK, cash as a payment method cannot be forgotten.

Australia will exempt YouTube from its under-16 social media ban: The promise is receiving backlash from Meta and TikTok, and will require brands to adapt.

And by generation you've got millennials and Gen Z folks doing it more so. However, Rajiv, I want to come to you for this for a second, because I also read this as half do, I also read this as half don't. So half of Americans don't compare prices for medication and insurance plans.

A large majority of US adults under 35鈥�60% of adults aged 18-24 and 62% of adults aged 25-34鈥攎ainly use a mobile app to interact with their bank, according to September 2024 data from Fico.

50% of Black consumers say they鈥檝e recently stopped shopping at companies with differing political views, the highest among racial demographics, generations, or political affiliations, according to a February Harris Poll cited by Axios.

This type of community building has grown more important to social platforms, users, and creators. 91% of adult Gen Zers associate social media use with the word "connection," per a September 2024 Harris Poll study. Some 86% of social media marketers considered building an active online community a critical part of their 2024 social media strategy, per a January 2024 HubSpot survey.

When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed鈥攁nd often sharply divided along demographic lines.

Gen Zers and millennials don鈥檛 know why they should buy life insurance now rather than later. Young consumers haven鈥檛 prioritized this decision, which is reflected in the relatively low number of Gen Z policyholders. Thirty-seven percent of Gen Zers reported that they just 鈥渉aven鈥檛 gotten around to鈥� purchasing life insurance, per a January 2023 study from Limra and Life Happens.

The big picture: Weaker spending from Gen Z consumers, along with depressed consumer sentiment in China, is weighing heavily on demand. The number of customers in the market for personal luxury goods has contracted by 50 million over the past two years, as worsening economic conditions鈥攁nd brands鈥� persistent price hikes鈥攎ake it harder for shoppers to justify the expense.

At the same time, the average number of intended trips rose from 1.88 last year to 2.14 this year鈥攍argely driven by an increase in travel intent among Gen Z and high-income consumers. Average trip length is also on the rise, thanks to bigger budgets, increased demand for international trips, and the growing popularity of 鈥渓aptop lugging鈥� from travelers looking to combine work and pleasure.

Gen Zers and baby boomers represent the largest shares of lower-income Americans, at 33% and 35%, respectively. Millennials account for 18% and Gen Xers 14%, per 2023 American Community Survey data cited in the report. Hispanic and Black people represent 22% and 18% of the low-income population, respectively, while whites account for 50%. Economic burdens have affected this group鈥檚 spending.

As younger generations enter high-income brackets, particularly Gen Z, shopping patterns may evolve. While maintaining the high-income preference for quality, these consumers may combine luxury purchases with value-seeking behaviors, having been influenced by ultra-low pricing from platforms like Temu and Shein.

There is a growing preference across all generations, especially among Gen Zers and millennials, for products that are sustainably packaged, per Rakuten Insight Global. Brands should focus on reducing production of single-use plastics and increasing the use of recyclable and biodegradable materials. Improving sustainability communication will give brands an advantage with consumers.

Gen Zers (28.8%) and millennials (25.8%) are much more likely than the average consumer (15.5%) to start their healthcare research on social media, our survey revealed. Conversely, just 3.8% of baby boomers go to social first. Some consumers participate in condition-specific online communities.

With 553 million monthly active users and growing Gen Z engagement, Pinterest is well positioned to grow its ad revenues in 2025. Pressure to grow has social platforms racing toward new opportunities. Reddit鈥檚 recent moves鈥攅xpanding contextual advertising, licensing content to OpenAI and Google, and introducing in-platform commerce鈥攎irror broader social media trends.