蘑菇AV

Forty percent of US Gen Z adults and 19% of all US adults have stopped purchasing from brands due to their DEI approaches, per a March 2025 survey from Ad Age and The Harris Poll.

Gen Z is in denial about finances: Gen Z鈥檚 financial aspirations and spending habits aren鈥檛 in line with their economic reality. Banks can help them manage their expectations and plan for the future with engaging financial education鈥攂oosting Gen Z customer lifetime value in the process.

The strategy: Financial institutions (FIs) are redesigning branches with self-service options, mobile integration, and personalized experiences in mind鈥攚hich are key to attracting Gen Z customers. What do Gen Zers want? ATM Marketplace likened banks鈥� Gen Z branch strategy to the 鈥淎pple Store model,鈥� which aligns with the generation鈥檚 preferences:.

One in 3 Gen Zers order groceries online at least once a week, according to NIQ. Key stat: Fast food eaters aren't interested in telling a chatbot their order. Over half (55%) of US consumers prefer for a human to take their order at a drive-thru, according to a February report from YouGov.

Users are being kind to AI, even if they don鈥檛 see it as human: Only a quarter of Gen Zers believe AI is conscious, but two-thirds (69%) say 鈥減lease鈥� and 鈥渢hank you,鈥� per EduBirdie. Catching feelings: Developers are taking note, and emotional intelligence in AI has become an emerging focus. OpenAI鈥檚 ChatGPT-4.5 offers realistic advice, conversational skills, and a sense of humor.

Younger generations are most likely to engage with CTV, with millennials representing the biggest share of CTV users in the US (63.4 million), followed by Gen Z (54.4 million).

Plus, Gen Zers care more about corporate social responsibility than do older consumers. When we asked which factors were important in determining their level of trust in a bank brand, more Gen Zers cited the brand鈥檚 socially and environmentally responsible practices than did any other generation.

According to Capgemini, 71% of organizations expect AI agents to automate workflows, while PYMNTS Intelligence reports that 44% of consumers (including 60% of Gen Z) are interested in AI-assisted shopping. Executive adoption is particularly strong, with AI at Wharton and GBK Collective finding that 72% of senior business leaders are using generative AI (genAI) weekly in 2024, up from 37% in 2023.

鈥淲hile scaling and driving adoption of our video formats is a key focus area for Roblox in 2025, we鈥檙e also focused on building and scaling unique formats 鈥� to help brands reach and engage the Gen Z audience on Roblox,鈥� the company said. 48% of US Gen Zers played Roblox in 2024, per CivicScience.