蘑菇AV

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Why CPMs are falling at Upfronts: Increased inventory and viewership is causing streamers to soften prices during the buying season.

Digital eclipsed traditional pay TV among live sports viewers in 2023. As that lead grows, the growth of women鈥檚 sports and betting apps provides marketers with opportunities to reach new audiences.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Samsung GameBreaks turns ads into games: A new CTV ad unit lifts brand recall by 53% and signals a shift toward high-engagement, opt-in formats.

A prolonged recession may cause some streaming users to downgrade from premium tiers to more affordable plans with ads鈥攐r cancel subscriptions altogether in favor of free ad-supported streaming. This would increase time spent with ad-supported content, expanding inventory and potentially easing advertiser pullback. Impact on Digital Ad Spending by Industry.

That extreme spike mostly derives from Amazon switching all Prime Video users to ad-supported video-on-demand (AVOD) status in early 2024, but healthy OTT ad increases will continue beyond this year. Amazon crosses categories more than any other ad industry player: Most of this income will count as CTV ad revenues, and all of it will count as retail media revenues as well.

Click here to view our full forecast for ad-supported video-on-demand (AVOD) CPMs. There鈥檚 a lot of room for Netflix to grow its young ad business. US adults spend nearly as much time watching Netflix as they do watching YouTube, per our forecasts. However, YouTube鈥檚 2024 gross ad revenues will be more than 17 times greater than Netflix鈥檚.

Our take: Roku鈥檚 Q3 results confirm the company鈥檚 resilience in a crowded streaming and ad-supported video landscape. By effectively managing platform revenue growth and maintaining robust user attention through initiatives like new FAST channels, Roku shows it can continue to capture ad revenues even against giants like Amazon and Google.

The news: Amazon has decided to discontinue Freevee, its standalone free, ad-supported streaming (FAST) platform. The service's content will transition to Prime Video in the coming weeks, marking a significant shift in Amazon's streaming approach. This move follows Prime Video's introduction of ads earlier this year, which effectively eliminated the need for two separate platforms.