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Despite TikTok鈥檚 strong growth, most brands continue to turn first to Instagram for influencer marketing. Instagram remains a must, but there are good reasons for more marketers to commit to TikTok鈥攁nd YouTube Shorts.

And I think a lot of people are looking for inspiration, so this is a great way to get that inspiration on paper instead of online. Zak Stambor (03:48):. I totally agree. I love this move. I think at a time when we're just bombarded with digital stuff, digital content everywhere, having a physical object ... And this physical object is on thicker paper stock. It's got really vivid, beautiful images.

Good work, Suzy. Zak Stambor (11:00):. Good work. It also wasn't fully unexpected, but they did want to avoid the glare of the public markets. Some retailers are doing quite well, but it's not the rising tide lifts all boats. It really is a more nuanced situation than that. Sara Lebow (11:17):. Yeah.

The retailer will feature finalists鈥� products in a new Amazon 鈥淏uy It Now鈥� online store, and the winner of each episode will earn $20,000. Amazon will help winners describe their products to garner attention on the 鈥淏uy It Now鈥� store. Why is this happening?

Thank you to our listeners and to our team that edits the podcast, good production is in their jeans. We'll be back next Wednesday with another episode of Reimagining Retail, an eMarketer podcast. And on Friday, join Marcus for another episode of the Behind the Numbers show.

Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media鈥檚 popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.

Ahold Delhaize sees big retail media opportunities in its stores: There鈥檚 good reason for that outlook since we expect 87% of grocery sales to occur offline this year.

鈥淎mazon is in such a unique position to give us an idea of broader consumer sentiment because of their scale and reach,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. This year, nearly three-quarters (72.7%) of all US households will be Prime members, according to our July 2024 forecast. 鈥淚f we examine the behaviors that emerge from Prime Day, we get a good sense of how consumers are feeling.鈥�

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

Entertaining social media content isn鈥檛 just good for brand lift, it drives conversions, said Kate Kenner Archibald, CMO for social media marketing company Dash Hudson.

Influencer marketing is often associated with Gen Z and millennials, and for good reason. Nearly half of both generations are more likely to trust an ad featuring an influencer they trust, according to June 2024 data from Captiv8. But 79.8% of US Gen Xers and 53.9% of US baby boomers will use social media this year, per our May 2024 forecast. To ensure marketers seize the untapped potential for reaching these generations, we鈥檝e compiled a generation-by-generation breakdown on how and where to reach them.

On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.

Brands that engage in non-endemic advertising by purchasing ad inventory from a retailer that does not sell its goods or services are well positioned to take advantage of the partner platform鈥檚 first-party data, audience segmentation, and overall reach.

Sick of disappointing retail news? So are we. Just like we鈥檙e sick of paying $6 for a carton of eggs. Some good news: US employers added 30,000 retail jobs in January, offering a big boost after a sluggish second half of 2022, when retail jobs fell for three consecutive months from September to November and were stagnant in December. Here are some more positive indicators.

Consumers are buying more essential goods online, boosting ecommerce's total share of retail. The trend, spurred by the pandemic, continues to drive growth. Holiday ecommerce sales growth is poised to increase in 2024. Consumer spending has been resilient this year, leading to a fairly positive outlook for the holiday season.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.