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Our take: With roughly 2 in 5 low-income households finding it difficult to manage financially, per Ipsos, Dollar Tree and Dollar General should continue leaning into value-oriented everyday goods. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Steep discounts drove shoppers to spend on Cyber Monday: The Monday after Thanksgiving is poised to be the biggest online shopping day in US history.

In our exclusive survey, CPG and general merchandise ad buyers shared their opinions of retail media network attributes across metrics including traffic, targeting, and ad cost.

As more powerful AI models and processors are integrated into vehicles, in-car AI will expand beyond basic voice commands to become a proactive digital companion.

The tool will span categories including home goods, electronics, and clothing. Google is expanding Google Pay's payment options by adding Afterpay to its existing buy now, pay later partners Affirm and Zip, with Klarna coming soon. Our take: Google is one of several notable companies turning to retail and ecommerce to boost engagement and deepen consumer connections.

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.

The EU鈥檚 Digital Markets Act (DMA) is the first major antitrust law crafted specifically to regulate companies that provide goods and services online鈥攊ncluding digital advertising heavyweights. Big Tech companies are at high risk for disruption from antitrust actions.

Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

Digital ad spending growth in Canada is being driven in large part by a host of industries. Our rankings show that retail and consumer packaged goods continue to have the most ad spending share.

Despite TikTok鈥檚 strong growth, most brands continue to turn first to Instagram for influencer marketing. Instagram remains a must, but there are good reasons for more marketers to commit to TikTok鈥攁nd YouTube Shorts.

What intrigues them about digital competitors: Meanwhile, fintechs are outpacing banks in new checking account openings, per a separate Forbes and Cornerstone Advisors study. And though these may not be customers鈥� primary accounts, it still means they associate fintechs with what they want鈥�good digital experiences to fill gaps within their overall banking journeys.

So there's certainly a good benefit to continue to get smarter on content and creator strategies. Jasmine Enberg (16:13):. Nicole, would you agree with that? Because Taco Bell is really, really good at harnessing TikTok trends and working with a lot of creators to do so.

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?