This is the first installment of our annual “M澱 Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 6, 2025
This is the first installment of our “M澱 Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 6, 2025
This is the first installment of our “M澱 Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 6, 2025
This is the first installment of our “M澱 Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 6, 2025
This is the first installment of our “M澱 Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 6, 2025
Report
| May 14, 2025
Forecasts
| Aug 21, 2025
Source: ĢAV Forecast
Forecasts
| Jul 23, 2025
Source: ĢAV Forecast
Forecasts
| Jul 23, 2025
Source: ĢAV Forecast
Forecasts
| Jul 23, 2025
Source: ĢAV Forecast
Forecasts
| Jul 23, 2025
Source: ĢAV Forecast
Forecasts
| Jul 23, 2025
Source: ĢAV Forecast
Forecasts
| Jul 23, 2025
Source: ĢAV Forecast
Forecasts
| Jul 3, 2025
Source: ĢAV Forecast
Forecasts
| Jul 3, 2025
Source: ĢAV Forecast
Forecasts
| Jul 3, 2025
Source: ĢAV Forecast
Forecasts
| Jul 3, 2025
Source: ĢAV Forecast
Forecasts
| Jul 3, 2025
Source: ĢAV Forecast
Forecasts
| May 16, 2025
Source: ĢAV Forecast
Forecasts
| May 16, 2025
Source: ĢAV Forecast
Retail media ad spending is booming in Latin America. Brazil and Mexico are leading the charge, with Mercado Libre outpacing in-market rivals. Here are the latest trends you need to know.
Report
| Aug 26, 2025
Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
Forecasts
| Mar 17, 2025
Source: ĢAV Forecast
While a plurality of consumers in the western hemisphere start their product searches on search engines, social media platforms are significant search launching pads for consumers in Argentina (17.8%), Brazil (16.8%), and Mexico (18.0%), according to November 2024 data from ESW and ĢAV.
Article
| Jul 14, 2025