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SiriusXM struggles to pull off streaming: A low revenue forecast prompts the company to reexamine its strengths in a crowded field.

Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.

It’s a milestone several years in the making, as streaming music, podcasts, and digital radio apps have become a staple form of media consumption. More than two-thirds of Canada’s population will listen to digital audio this year. Over the past five years, 4.9 million new listeners began streaming audio, boosting listenership by 22.5%. Time spent with digital audio has also surpassed radio.

The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

Digital radio apps, podcasts, and streaming music options in Canada are proliferating, led by Spotify. We forecast there will be 11.1 million Spotify listeners in Canada in 2023, helping digital audio time climb to new heights. Podcasts are instrumental in rising digital audio minutes. We forecast there will be 13.1 million podcast listeners in Canada this year.

Your one-stop shop for all things digital audio in 2023.

On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.

The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.

The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.

The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.