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And pending regulatory changes in countries like France will strip Chinese ecommerce companies of their de minimis advantages and force them to face stricter scrutiny over their advertising, environmental impact, and other business practices.

Nvidia is embarking on an AI tour this summer to 鈥嬧�婮apan, Korea, India, Canada, France, the UK, Germany, Italy, and Spain to seek partnerships for AI factories. It is also investing in Taiwan. HP is similarly looking to expand its factories in Vietnam, Thailand, India, Mexico, and the US.

Alaska Airlines and Air France-KLM are among the airlines that have had to lower prices to fill seats on their planes, which is aiding demand but at the expense of profit margins. Average summer fares are 7% lower YoY, per Kayak data shared with Reuters.

Most creators are part-time and few have the resources to self-fund a trip to the south of 贵谤补苍肠别.鈥�.

Both companies are increasing ad spend in Europe, especially in the UK and France鈥攁lthough such relief may be short-lived, given that both countries are also considering crackdowns on de minimis imports.

France (66.0%) and Spain (68.5%) won鈥檛 land much higher. Among the regions and subregions that we break out, only Sub-Saharan Africa is less engaged with social networks than Western Europe. However, user growth will be relatively high in most of Africa and low in most of Europe. Among social platforms, Meta鈥檚 properties earn the spotlight for users, growth, and penetration.

Shein and Temu鈥檚 spending was most notable in the UK and France. Shein increased spending in these regions by 35% MoM, while Temu increased spend by 20% and 40% MoM, respectively. UK advertising is contributing to a spike in app downloads. Shein downloads in the UK have increased 25% MoM, while Temu has more than doubled downloads.

In France, for example, retail media ad spending is forecast to grow at nearly three times the rate of other ad formats. Brand confidence will build as standards become entrenched. The IAB鈥檚 efforts in the regional RMN space will embolden brands in the region.