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Gamers in France place the country at the No. 2 spot regionally for average daily time spent with the activity. At 55 minutes daily, it was 5 minutes more than the average for Western Europe. Globally, France ranked 18th among the countries included in the GMI Report. Audio consumption in France was relatively low across traditional and digital formats.

Alaska Airlines and Air France-KLM are among the airlines that have had to lower prices to fill seats on their planes, which is aiding demand but at the expense of profit margins. Average summer fares are 7% lower YoY, per Kayak data shared with Reuters.

This week Spotify expanded its Partner Program to nine new markets including France, Germany, the Netherlands, and New Zealand. The expansion builds on strong momentum: Creator payouts grew over 300% year over year in January, with hundreds of podcast creators now earning over $10,000 monthly, and top earners reaching six-figure monthly revenues.

Most creators are part-time and few have the resources to self-fund a trip to the south of 贵谤补苍肠别.鈥�.

Items from South Korea and France鈥攖he two top importers of beauty products to the US鈥攁re currently subject to a 10% universal tariff. That number could rise to 25% for Korean imports and 20% for French goods once the temporary reprieve on reciprocal duties is up in July.

In France, for example, retail media ad spending is forecast to grow at nearly three times the rate of other ad formats. Brand confidence will build as standards become entrenched. The IAB鈥檚 efforts in the regional RMN space will embolden brands in the region.

Global favorability of the US fell 20 points between January and March according to Morning Consult data, with particularly steep declines in Canada (down 44 points), France (down 33), and the UK (down 31). "The US could lose as much as $12.5 billion in spending from international tourists this year as a result of these anti-US boycotts," said Wolff.

Global favorability of the US fell about 20 points from January into March, per Morning Consult Intelligence, with views from Canada down 44 points, France 33 points, and the UK 31 points. Overseas buyers are deliberately avoiding US products, the firm said.

We forecast programmatic display ad spending for six major markets: Canada, China, France, Germany, the UK, and the US. Programmatic display ad spending will grow the fastest in Western European countries this year. These markets are regaining momentum after inflation and an energy crisis depressed ad spending growth in 2022 and 2023.

Unsurprisingly, consumers in Canada (down 44 points) and Mexico (down 32 points) are particularly disgruntled鈥攂ut so too are those in South Korea (down 38 points), France (down 33 points), and Brazil (down 19 points).

This will help put the UK, Germany, and France among the top countries for B2B digital ad spending outside of the US and China. At the other end of the spectrum, spending will remain limited in certain emerging markets. Click here to view our full forecast for B2B digital ad spending, by country. India and Mexico will see the fastest B2B digital ad spending growth by far.

The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.

The UK, France, Germany, and Italy are lagging on ecommerce growth. Online sales growth is accelerating in France and Germany, which saw tepid growth last year after an unprecedented dip in 2022. In contrast, online sales growth will decelerate in the UK, which saw a stronger bounce back last year, and in Italy.

Retail media ad spending in Germany sits between France and the UK in terms of dollar value. But it鈥檚 far ahead in terms of digital advertising market share. The channel鈥檚 spend will approach $3 billion in Germany in 2024, accounting for more than a fifth of total digital advertising.

Spotify reported a successful January launch in the US, UK, Canada, and Australia, and now plans to expand the program to eligible creators in France, Luxembourg, Belgium, Ireland, New Zealand, Netherlands, Germany, Switzerland, and Australia starting April 29.

France will see stronger growth in digital ad spending than both Germany and the UK this year. Most industries aren鈥檛 contributing to that growth, though, with only travel and retail seeing any significant investments.

Shein, in particular, has worked to raise its profile and boost its credentials in key markets, launching fashion shows and partnering with local celebrities in countries from Brazil to France.