LinkedIn product manager Rohan Rajiv said the job search process is not only about “labor market dynamics” but also a lack of transparency, per Engadget. AI’s weaknesses: While LinkedIn’s AI tools seek to streamline job applications, lackluster job descriptions could complicate Job Match’s efficacy.
Article
| Jan 15, 2025
Snapchat, LinkedIn, Pinterest, Reddit, and X have all had strong ad momentum recently, but they’ll be among the first platforms to go if brands are pressured to make cuts. Despite advancements in lower-funnel formats, they’re still considered experimental or less-essential platforms when compared with Meta, YouTube, and even TikTok.
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| May 21, 2025
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| Sep 30, 2024
Source: Databox
In October 2024 alone, Pinterest’s Performance+ product, LinkedIn Accelerate, and TikTok’s Smart+ formally launched. All of these offerings comprehensively automate targeting, creative, and optimization. Buyers on the open web also have automated buying options.
Report
| Nov 20, 2024
LinkedIn. MarketingProfs. Meltwater. Pipeline360. TopRank Marketing.
Report
| Jun 14, 2024
The news: Meta, Google, TikTok, YouTube, Snapchat, X, LinkedIn, and others pledged to improve their platforms’ content moderation efforts in the EU. The companies signed a revised code to the European Commission’s Digital Services Act (DSA).
Article
| Jan 21, 2025
LinkedIn revenues: Increased 9%, showing stable business demand. Gaming (Xbox content & services): Up 2%, a slower growth area, though positive due to Game Pass. AI impact: CEO Satya Nadella highlighted Microsoft’s AI business hitting a $13 billion annual run rate, up 175% year-over-year. Why it matters: AI growth continues, but cost concerns and competition are mounting.
Article
| Jan 30, 2025
That puts it in the ballpark of X (formerly Twitter), which had 53.8 million users in 2024, LinkedIn (80.7 million users), and Pinterest (85.4 million users). For context, we estimate that Instagram had more than double the number of WhatsApp users in the US in 2024, at 143.2 million. And WhatsApp’s US user growth was relatively tepid at a 2.1% uptick YoY.
Report
| Jan 7, 2025
Other platforms like LinkedIn are also making bets on vertical video to boost engagement and tap into the demand for video ad space. The uncertainty around TikTok’s ban also opens opportunities for competitors to pounce on its market. However, X’s user growth is moving in the wrong direction, set to decline 3.8% in the US this year to 51.8 million users.
Article
| Jan 22, 2025
LinkedIn is testing a short-form vertical video tab. It’s encouraging users to post videos from other platforms to help build it up. Facebook has launched a singular video feed. It combines Reels, long videos, and live videos, similar to TikTok. Snap has redesigned its app. It combines Stories and Spotlight into a unified entertainment feed that is separate from the chat tab and camera.
Article
| Jan 3, 2025
This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 18, 2025
Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.
Report
| Apr 30, 2025
This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 18, 2025
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| Jun 17, 2025
Source: Similarweb
Report
| Feb 20, 2025
Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.
Report
| Feb 19, 2025
While a lower-funnel demand campaign might work for LinkedIn, he advises clients to lead with storytelling and strong creative on connected TV (CTV). Delivering brand storytelling to the right audience through personalization is top priority this year, said Katrenak.
Article
| Jan 28, 2025
A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.
Report
| Jan 28, 2025
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| May 31, 2025
Source: ĢAV; StackAdapt
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| May 31, 2025
Source: ĢAV; StackAdapt
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| May 20, 2025
Source: Verizon; Morning Consult
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| May 19, 2025
Source: The Social Intelligence Lab (SI Lab)
A 2024 Magna Global and LinkedIn survey found that many marketers believe B2B ads lack humor, emotional appeal, or relatability. In their messaging, B2B marketers should focus more on bold storytelling and less on the functional aspects of a product or service. Disruptive creativity is a hallmark. Innovative strategies and visually striking executions help brands differentiate themselves.
Article
| Jan 7, 2025
In the interest of prioritizing human voices over genAI ones, Google has placed added value on user-generated content, which is why results from sites like Reddit, Quora, and LinkedIn Pulse have been rising the SEO ranks. These user-generated responses are not necessarily accurate, which may degrade the search experience.
Article
| Jan 16, 2025
Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.
Report
| Dec 18, 2024