Original content still drives growth: 鈥淎dolescence鈥� proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.
While Apple TV+ lost money, Services revenue hit $96.2 billion in 2024鈥攕howing Apple鈥檚 broader ecosystem is carrying the weight of its content ambitions.
The new Premium Lite tier ditches extras like offline downloads but could lure budget-conscious users鈥攃hallenging traditional streamers and YouTube鈥檚 own Premium model.
The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.