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More than half (58%) of US and UK adults don鈥檛 trust AI-generated video, according to Atomik Research and Idomoo. But the majority (59%) of CMOs and executives worldwide say their companies are using AI for image and video generation, per Capgemini.

No, I decided that YouTube was in my answer to the question and then I thought, "Oh, I'll do Dinner Party Data on YouTube.". Marcus Johnson:. So that's a yes. All right, go on. Carina Perkins:. Isn't that what we're meant to do? Marcus Johnson:. Great Britain. Carina Perkins:. I don't understand. How have I broken rules? Marcus Johnson:.

Thirty-one percent of Gen Zers surveyed by Censuswide and Tink in the UK鈥攚here open banking rules are already in effect鈥攕aid their bank was at risk of losing them as a customer if it didn鈥檛 upgrade its digital tools and services. Gen Zers said competitors could win their business by offering tailored support for meeting financial goals (49%) or tools to manage spending (48%).

This week, Disney鈥檚 EMEA division announced several new UK unscripted original titles for Disney+, including documentaries on sports brands, music, and fashion, with a focus on A-list collaborations. Warner Bros.

New York City recently announced a lawsuit against the social media giants, Facebook, Instagram, TikTok, Snapchat, and YouTube, blaming their, quote, unquote, addictive and dangerous platforms for fueling a childhood mental health crisis that is disrupting learning and draining hospital resources, notes a recent article from British newspaper, The Guardian.

And then Ryan's World, that's an empire of toy reviews on YouTube right? Sky Canaves:. And I believe he also has his own toy lines as well. Sara Lebow:. Gotcha. Corina, how does this parallel with trends in the UK? Carina Perkins:. Well, similar really. We've seen a bit of a different trend in terms of growth in the UK. We saw toy sales actually dip last year.

Tubi is also launching in the UK and attempting to capitalize on the growing fast market there. So those are still smaller competitors and they may see some gains, but I do think that the YouTubes and Netflixes or maybe just those two are going to continue to remain at the top of the throw. Marcus Johnson (19:53):.

And consumers agree: Some 40% of UK and US adults believe UGC is important when deciding to make a purchase, according to a February 2024 survey from Salsify conducted by SurveyMonkey.

YouTube, which it acquired in 2006, will represent 10.6% of Google鈥檚 US ad revenues this year, netting more than any of its competitors in streaming video. But smaller purchases also add up. In 2021, the FTC found that Alphabet, Amazon, Apple, Meta, and Microsoft collectively made 616 nonreportable acquisitions over $1 million between 2010 and 2019.

Through the partnership, Fides content creators from numerous countries including the US and the UK will join TikTok to create and promote evidence-based health content. What is Fides?

A handful of services mentioned in the poll were only available in the US, including Max, NFL+, Showtime, Sling TV, Vudu, WWE Network, and YouTube TV. The use of video services did not vary widely among demographic groups, a sign of pervasive adoption.

UK regulators could force Google to delay Privacy Sandbox: An internal report found that Privacy Sandbox doesn鈥檛 hold up to regulatory standards, dealing a blow to its rollout.

In the UK, the Competition and Markets Authority will likely go into 2025 with new enforcement powers under the Digital Markets, Competition, and Consumers Act. Kids鈥� online safety is a top priority for legislators, conservative and progressive alike.

That old guard of YouTube influencers, Instagram influencers definitely still exists on YouTube and on TikTok as well, but I think TikTok is a lot more crowded because the barrier to entry is a lot easier. You can film yourself getting ready so easily as compared to a YouTube video, which you may have to stitch together. Carina Perkins:.

This issue came to light when personal data of a British TikTok user, who lodged a complaint about another user's behavior, was shared on Lark, making it accessible to ByteDance employees globally. Driver's licenses of US users and potentially illegal content were also visible to ByteDance employees on Lark.

That trend has accelerated: YouTube now captures more user minutes than any other media platform, including Netflix, per our estimates, and TVs are the primary devices for YouTube content, according to CEO Neal Mohan. We expect 69.3% of US YouTube viewers to watch via CTV in 2025. YouTube creators are also developing more scripted, TV-like shows.

By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets. This will drive standout growth for Amazon in 2024 and buttress 2025 as well, as the initiative expands and matures in more countries.

Other countries like the UK employ a JIC approach to measurement, and a US JIC was formed in January. There's been some debate about whether the US JIC is really a JIC at all. The UK JIC, for example, selects one currency for each channel and then periodically reassesses its choice and any competitors.

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

I saw a YouTube video on this a couple of months ago now I can't remember. Bill Fisher (03:03):. Let me tell you. Ethan Cramer-Flood (03:04):. I mean the American dollar is pretty old. Bill Fisher (03:05):. It is pretty old. It's going to get a mention, but it's actually the British pound. Ethan Cramer-Flood (03:09):. Oh, there you go. Bill Fisher (03:10):.

YouTube surpassed Netflix in terms of average time spent this year, according to our forecasts. YouTube has already proven itself with live events and sports, plus it has creator content to stay fresh even with external factors like strikes. YouTube also surpassed Netflix in popularity among US teens this year, according to Piper Sandler. This was originally featured in the eMarketer Daily newsletter.

So it's Elton John, Ed Sheeran, YouTube, Coldplay twice, Harry Styles, Guns & Roses and the Rolling Stones twice, and there's a bunch about this that I thought was really interesting. First being that this list is basically nothing but British artists, Beyonce and Taylor Swift coming on basically means there are now a whopping three American artists on this list and rest are Brits. Marcus Johnson:.

I do want to note that just for reference, you cited that Jungle Scout research, this Forbes advisor survey also classifies YouTube as social media or includes YouTube among certain other social platforms in social search research.