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In the UK, the Competition and Markets Authority will likely go into 2025 with new enforcement powers under the Digital Markets, Competition, and Consumers Act. Kids鈥� online safety is a top priority for legislators, conservative and progressive alike.

New York City recently announced a lawsuit against the social media giants, Facebook, Instagram, TikTok, Snapchat, and YouTube, blaming their, quote, unquote, addictive and dangerous platforms for fueling a childhood mental health crisis that is disrupting learning and draining hospital resources, notes a recent article from British newspaper, The Guardian.

And then Ryan's World, that's an empire of toy reviews on YouTube right? Sky Canaves:. And I believe he also has his own toy lines as well. Sara Lebow:. Gotcha. Corina, how does this parallel with trends in the UK? Carina Perkins:. Well, similar really. We've seen a bit of a different trend in terms of growth in the UK. We saw toy sales actually dip last year.

UK regulators could force Google to delay Privacy Sandbox: An internal report found that Privacy Sandbox doesn鈥檛 hold up to regulatory standards, dealing a blow to its rollout.

That old guard of YouTube influencers, Instagram influencers definitely still exists on YouTube and on TikTok as well, but I think TikTok is a lot more crowded because the barrier to entry is a lot easier. You can film yourself getting ready so easily as compared to a YouTube video, which you may have to stitch together. Carina Perkins:.

Over 1 million people in the UK canceled their paid audio subscriptions in Q1 2022, chiefly citing money concerns, according to Kantar.

This issue came to light when personal data of a British TikTok user, who lodged a complaint about another user's behavior, was shared on Lark, making it accessible to ByteDance employees globally. Driver's licenses of US users and potentially illegal content were also visible to ByteDance employees on Lark.

By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets. This will drive standout growth for Amazon in 2024 and buttress 2025 as well, as the initiative expands and matures in more countries.

So the US is on the precipice of broader action to protect minors, and the EU and UK has some related provisions from the Digital Services Act and the Online Safety Act respectively that we'll start to see come to fruition next year.

Other countries like the UK employ a JIC approach to measurement, and a US JIC was formed in January. There's been some debate about whether the US JIC is really a JIC at all. The UK JIC, for example, selects one currency for each channel and then periodically reassesses its choice and any competitors.

On today's podcast episode, we discuss how much we will actually be using AI agents this year, what happens when they start talking to each other, and how much Apple is likely to move the smart glasses adoption needle. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Technology Analyst Jacob Bourne and Senior Briefings Editor Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.

I think a lot of the influencer content is accessed through YouTube. And it could be on a smart TV, but also on many other devices. So it is, as Paul noted, really fragmented. But then yes, I think that influencer videos are ubiquitous within the YouTube platform, within other social sites, so it's second nature that it's part of smart TV also. Bill Fisher (11:34):.

On today鈥檚 podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients鈥� relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Dane Finley and Rajiv Leventhal. Listen everywhere and watch on YouTube and Spotify.

YouTube surpassed Netflix in terms of average time spent this year, according to our forecasts. YouTube has already proven itself with live events and sports, plus it has creator content to stay fresh even with external factors like strikes. YouTube also surpassed Netflix in popularity among US teens this year, according to Piper Sandler. This was originally featured in the eMarketer Daily newsletter.

So it's Elton John, Ed Sheeran, YouTube, Coldplay twice, Harry Styles, Guns & Roses and the Rolling Stones twice, and there's a bunch about this that I thought was really interesting. First being that this list is basically nothing but British artists, Beyonce and Taylor Swift coming on basically means there are now a whopping three American artists on this list and rest are Brits. Marcus Johnson:.

I do want to note that just for reference, you cited that Jungle Scout research, this Forbes advisor survey also classifies YouTube as social media or includes YouTube among certain other social platforms in social search research.

We hope to see you tomorrow for the Behind the Numbers Weekly Listen, an eMarketer video podcast that you can watch on YouTube. And now you can watch the video version on Spotify. If you play the Weekly Listen on your Spotify app, a video will pop up on the screen so you can follow along to the charts, the data that we use and see our faces.

He explains that the audio giant is offering four categories of courses in the UK: make music, get creative, learn business and healthy living. Product Director Mohit Jitani says users are already coming to Spotify for education via podcasts. So educational content makes sense. Courses are available in the UK in Spotify's app by clicking on a new pill-shaped icon on the top of the home screen.

On today's episode, we discuss how sports betting in the US became an overnight market and how many folks will own cryptocurrency going forward. "In Other News," we talk about Substack's new tweet-like feature "Notes" and how YouTube is pricing NFL Sunday Ticket. Tune in to the discussion with our director of forecasting Peter Newman and analyst Andrew Spink.