蘑菇AV

Twenty-five percent of BNPL users are financing grocery purchases, while 41% have used the payment method for clothing and shoes, per an April LendingTree survey. 41% of BNPL users said they paid late on a loan in the past year, up from 34% a year ago.

Though not expected alongside Coach or Tory Burch, Walmart and Old Navy appeared at New York Fashion Week (NYFW) to draw attention to their latest fashion endeavors.

Forty-six percent of consumers worry about rising fashion and clothing prices due to tariffs, and over half say they鈥檙e willing to switch brands based on price, per a mid-April survey by Wunderkind. Spending behavior is already shifting. Twenty-three percent of shoppers have started cutting back on nonessential purchases鈥攅ven before most price increases have appeared on shelves.

Tariffs bite the apparel, furniture, and toy industries: These sectors are among the many reliant on imports from Asia, which faces some of the highest reciprocal rates. The new tariffs 鈥渟eem purpose-built to hobble the apparel industry,鈥� William Blair analyst Dylan Carden told Reuters, given that 98% of the clothing sold in the US is imported, as are 99% of shoes.

There will be 42.4 million fashion online resale platform buyers in the US this year, nearly a fifth (18.8%) of total digital buyers, according to a December 2023 蘑菇AV forecast. We estimate that each of those buyers will spend an average of $345.92 on those platforms this year.

Apparel, accessories, and footwear retailers are also vulnerable because most textiles and raw materials are imported and lack domestic substitutes. If tariffs persist, retailers may face product shortages. Goods with no US-based alternatives will be especially at risk of running out, and retailers with more local and more resilient supply chains will be in a better position to win customers.

Zalando leans in to inclusivity: Roughly two years after launching an adaptive fashion collection, the retailer rolled out pieces for children.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (e.g., pure-play ecommerce platform sales

Clothing shoppers are particularly price sensitive, with 80% of US adults citing price as the most important factor when selecting a clothing retailer, according to a survey conducted by Harris Poll on behalf of Shein. Even before the impending price hikes, consumer enthusiasm had begun to cool.

Walmart is ratcheting up its assortment of higher-end apparel and partnering with resale platform Rebag to offer pre-owned luxury accessories from brands like Gucci and Chanel. Amazon opened a dedicated storefront for Michael Kors merchandise on its platform. Academy Sports added Nike鈥檚 Jordan brand apparel and shoes to appeal to consumers who have a taste for higher-end products.

It follows earlier exits from the Denizen fashion line and a European footwear business. The backdrop: As khakis lost favor in the US, Dockers tried to expand into more tops and bottoms鈥攂ringing it into direct competition with Levi鈥檚 and weakening the parent brand鈥檚 focus.

Virtual try-on: Already live, this tool lets shoppers see how clothing looks on them after users upload a full-length photo. It uses a new image-generation model that understands how different fabrics fit and move across various body types and poses, bringing a hyper-personalized try-on experience to billions of apparel listings.

鈥淲hen the customer finally picks something that they like, they've gone through kind of a headache of a journey,鈥� said Cael Schwartz, head of growth at clothing brand Mugsy, at The Lead Summit in New York City. 鈥淎dding a couple of curated options for them is kind of refreshing.鈥�.

Kay Jewelers refreshes brand, invests in store upgrades to maximize 鈥淶illennial鈥� appeal: The retailer hopes that more personalized experiences, along with a wider selection of fashion jewelry, will win over younger audiences.

Borrowing Temu鈥檚 playbook would allow it to increase the range of affordable products it offers, primarily for apparel, household goods, and other nonfood items. Our take: Unfortunately for Target, now is not the best time to increase its reliance on overseas suppliers.

Retailers like Walmart are already reducing orders in areas where they believe increases are most likely to dampen demand鈥攚hich could include products like toys and apparel that are most exposed to tariffs. 80% of midsize and 64% of small toy companies canceled orders due to tariffs, according to a survey by the Toy Association, threatening availability during the holiday season.

Beyond giving the retailer the ability to be more responsive to apparel trends, it will also help mitigate the impact of tariffs in the US, its largest market鈥攁nd possibly help it pick up some sales from Shein, whose business is under pressure from tariffs and the end of de minimis.

The company鈥檚 fashion and leather goods division, which accounts for roughly half of its revenues, reported a 5% YoY decrease. That was considerably more than the 0.55% decline analysts expected, as strength at Louis Vuitton and Loro Piana failed to offset weaknesses at its other brands.

Low- and high-earning consumers are shopping at Walmart, while income groups splinter for off-price fashion retailers. Temu draws households from rural areas, and Amazon shoppers come in all ages. Here are five key stats from Coresight Research鈥檚 August 2024 report, 鈥淯S Consumer Survey Insights Extra,鈥� to help marketers refine their targeting strategies.

The trend is particularly pronounced in southern border states such as Texas, Arizona, and California, where purchases of apparel, footwear, and accessories have softened considerably. Immigration anxieties: There are growing fears around President Donald Trump鈥檚 approach to immigration.

They鈥檙e likely to find a receptive audience as many consumers expect tariffs to drive up the cost of school supplies, apparel, and shoes. Nearly half (45%) of consumers have pulled forward spending on electronics, while 58% of Gen Zers say they鈥檝e accelerated big-ticket purchases like iPhones and laptops in anticipation of potential price hikes, per a survey conducted for ecommerce platform ESW.

Expanded reach: Support for menswear and a forthcoming peer-to-peer resale platform allow brands to expand their presence in circular fashion across categories. Marketing support included: On-site ads, social campaigns, and co-branded promotions showcase resale leadership鈥攁t no added cost.

The sales drop could also hasten Shein鈥檚 attempts to shift production away from China, although doing so could come at the expense of the supply chain flexibility that has been key to the retailer鈥檚 fast-fashion dominance. Our take: Even with the impact of tariffs factored in, Temu and Shein have a price advantage over competitors.

Foot traffic to the retailer鈥檚 stores is outpacing the overall apparel category. Q1 visits to TJ Maxx and Marshalls were up 3.8% and 3.3% YoY, respectively鈥攁 stark contrast to the 3.2% decline seen across the rest of the segment, per Placer.ai. The tariff impact: Unlike the vast majority of retailers, TJX sees tariffs as an opportunity since the off-price model tends to thrive in times of uncertainty.