蘑菇AV

In a world where linear broadcast and cable represent roughly half (51.7%) of overall TV viewing, according to Nielsen data, the traditional TV season鈥檚 rule over the calendar may be shifting. Buyers and sellers will need to operate with more agility and flexibility. The upfronts still have a critical role to play but perhaps not as a harbinger of the whole TV schedule anymore. 2.

As audience measurement evolves to include data from smart TVs and cable boxes, it will be critical that people remain the center of the equation. Learn how Nielsen鈥檚 Big Data + Panel approach to measurement balances the media industry鈥檚 needs for innovation and continuity.

Take the NFL, for example, whose games are now split across cable, its own NFL+ streaming service, Thursday Night Football (TNF) on Amazon Prime Video, and Sunday Ticket on YouTube. It鈥檚 a similar case for Major League Baseball, whose games are split across cable, YouTube, Apple TV+, TBS, and more.

Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming. According to a November 2022 WPP Unite and Choreograph report, LGBTQ+ consumers have higher usage in video games, music streaming, and short videos compared with the total population in the US, UK, and Canada.

He wrote recently about bundling, how bundling is kind of becoming something that's sort of reproducing the traditional cable package but among streaming services and I was curious what his thoughts were about niche streamers and bundling. Do you think there was some kind of prospect for them from that perspective? Ross Benes:. Some of them already do. Shudder is with AMC+.

Virtual multichannel video programming distributors, for example, have become popular alternatives to traditional cable packages, growing to account for a record high 5.7% of total TV usage in September 2023, per Nielsen. But media planning is contingent on what鈥檚 being watched, not how content is accessed.

The data: More and more people in the US are saying goodbye to cable and hello to streaming, and next year, non-pay TV viewers will outnumber pay TV viewers. These changes are opening up different ways for advertisers to target and reach TV watchers.

Traditional: TV bundles sold by cable, satellite, and telecom companies. 111.1 million US adults or 41.5% of the population will be traditional pay TV viewers this year, per our February 2024 forecast. That figure is declining as people swap out traditional cable bundles for digital pay TV and streaming.

The Paramount+ imperative: It鈥檚 clear that the company鈥檚 flagship streaming service will be critical to its fortune in quarters to come as cable and broadcast TV continue to lose consumers. In Q3, Paramount+ upped its subscriber count 4.6 million, bringing the total to 46 million.

Netflix is taking over the rights to the awards ceremony, which officially parted ways with its broadcasters, cable networks TNT and TBS, last May. What it means: This move is part of the streaming leader鈥檚 continued exploration of bringing live programming to its service as it experiments with live broadcasting, including possibly bringing live sports to the platform.

-based subscription video services (Netflix, Disney+, Hulu, Prime Video, Max, Apple TV+, Paramount+ and Peacock) and major broadcast and cable networks during January 2020 and August 2023. Luminate provided data on the networks' content output, including premiere dates, season counts, genres and renewal status, which was analyzed by the Variety Intelligence Platform.

Cable will see $1.9 billion in spending, but connected TV (CTV) is making gains even on the local level, bringing in $1.3 billion. Beyond politics: The decline of regional sports could also be responsible for local advertising growth. Increased cord-cutting has been a death knell for regional sports.

In July, for the first time, the share of viewing time among US adults on cable and broadcast TV fell to a combined 49.6%, according to Nielsen. Are low ad loads, especially in some of the newer premium services, sustainable? Benes: 鈥淸Ad loads] will probably increase.

Cable and pay TV subscriptions declined significantly in Q2 2023, but YouTube TV was an outlier, gaining 300,000 subscribers during a quarter that coincided with the start of the football season, per Nielsen. But the 鈥渇astest-growing鈥� product also had a lot of room to grow.

This downturn was exacerbated by a dispute with Charter, which dropped eight Disney cable channels last fall, and a general decline in linear ratings. In a contrasting performance, ESPN managed a 3% growth in revenues, though its operating income dropped by 9% due to increased programming costs and subscriber losses.

The number of households using vMVPDs like fuboTV or Sling TV to access cable via the internet will be around 25 million more than those that do not this year, according to our forecast. So yes, the cords have been cut. But the majority of households still watch TV much like cable viewers. 2. Streaming spend won鈥檛 catch up to time spent streaming.

According to Nielsen's May Gauge report, 31% of our TV time is spent with cable, that's in second place, and 23% with broadcast. So cable plus broadcast is linear TV. That is 54% together to streaming's 36. But when you break them apart, broadcast and cable streaming is ahead of those individual pieces. If you zoom in on streaming, YouTube tops the list with 8.5%, Netflix eight, Hulu four.

Article: What a difference a year makes in cable cord-cutting.

To meet advertiser demands, Canada鈥檚 cable companies are marketing 鈥渁dvanced TV鈥� capabilities to bring TV advertising more on par with digital ad units. Central to this strategy is converting cable subscribers to IPTV set-top boxes. This new hardware generates return path data that helps with ad targeting and measurement.

Many of those viewers were once cable users, but thanks to the rise of CTV, we can expect cord-cutter households to outnumber traditional pay TV households by the end of this year. Part of what has accelerated that shift is the rise of lower cost (or free) ad-supported content for viewers to watch.

It also includes multichannel video providers on a subscription basis (e.g., cable TV, wireless cable TV, direct broadcast satellite services). "Other" industries include categories that fall outside of those mentioned, such as real estate, politics, nonprofit, professional services, energy, manufacturing, industrial, and education.Less.

Return-path data (RPD) from cable and satellite set-top boxes (STBs). Automatic content recognition (ACR) data from smart TVs. According to Nielsen's National TV measurement as of October 2023, 70.6% of US TV homes own a smart TV, up from 62.3% two years ago. With this growth, the scale of big data is more necessary than ever to decode today's fragmented viewing landscape.

That drove it to focus on producing fast-selling private-label items like phone-charging cables rather than a wide array of items that sell in low quantities. The company has also taken several other steps to cut costs, including multiple rounds of layoffs, pausing construction on its HQ2, and cutting ties with some European wholesalers.

Most inventory is delivered against premium video content from broadcast TV, cable, and streaming studios.

According to insiders, the transaction excludes an interest in NFL Media, the league's other media asset that was on the table that includes the linear cable channels NFL Network and RedZone. After DirecTV held the Sunday Ticket rights for so long, the league had been seeking a relationship with a streaming provider.