Forecasts
| Oct 18, 2024
Source: ĢAV Forecast
Forecasts
| Oct 18, 2024
Source: ĢAV Forecast
Total spirits revenues dropped 1.1% last year: The Trump administration’s tariffs will only intensify the industry’s challenges.
Article
| Mar 10, 2025
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.
This week, the economic blackout day made an impact, ecommerce buoys beauty, and luxury spending continues.
Article
| Mar 7, 2025
NWSL secures key women-led sponsorships: E.l.f. Cosmetics and Unwell partner with the soccer league, marking a shift in how beauty and lifestyle brands invest in sports.
Article
| Mar 7, 2025
This week, beauty buyers take action on texts, influencers have indirect influence, and podcast fandoms benefit brands.
Article
| Mar 21, 2025
Private label is key to Kroger’s growth prospects this year: The grocer is relying on its owned brands to attract deal-seeking shoppers.
Article
| Mar 6, 2025
Marketing beyond the screen: Studios are embracing cross-industry partnerships, with "A Minecraft Movie" leveraging gaming, beauty, and food brands to expand its audience reach and deepen fan engagement before its release.
Article
| Mar 20, 2025
As customers grab the same grocery staples they have for decades, Walmart is betting that gamifying the experience will challenge those habits.
The retailer plans to launch Walmart Unlimited, a three-part miniseries that features the entrepreneurs behind its products. Launched last month on Spatial, the game includes full commerce integration that enables in-app purchases.
Article
| Mar 18, 2025
Chart
| Apr 3, 2025
Source: NielsenIQ
This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.
Report
| Sep 30, 2024
Trump health leaders lean into supplements: As public health agency leaders promote vitamin and mineral supplements, brands and marketers need to maintain trusted science and education messages.
Article
| Mar 13, 2025
Chart
| Mar 31, 2025
Source: Samba TV
Chart
| Mar 31, 2025
Source: MikMak
Chart
| Mar 31, 2025
Source: MikMak
Forecasts
| Oct 18, 2024
Source: ĢAV Forecast
Forecasts
| Oct 18, 2024
Source: ĢAV Forecast
Forecasts
| Oct 18, 2024
Source: ĢAV Forecast
Ecommerce penetration of beauty and personal care sales is rising: 41% of category sales take place on platforms like Amazon and TikTok Shop as consumers respond to virality and convenience.
Article
| Feb 25, 2025
Chart
| Mar 27, 2025
Source: EY
In a competitive retail landscape, alcohol brands are turning to AI-powered image recognition to optimize in-store execution. This technology provides real-time insights on shelf conditions, helping brands keep products well-stocked, properly displayed, and positioned to capture shoppers’ attention—boosting visibility and sales.
Article
| Mar 4, 2025
Tariffs could add $12,000 to new car prices, drive up costs for electronics, and inflate grocery bills. Marketers must pivot to value-driven messaging as economic uncertainty reshapes spending.
Article
| Mar 4, 2025
Forecasts
| Oct 3, 2024
Source: ĢAV Forecast
Retail media has swallowed up the shopper and trade marketing budgets of CPG brands. Incrementality is the top KPI for RMN advertisers, but it’s not the only one.
Article
| Nov 20, 2024
Chart
| Mar 19, 2025
Source: Nielsen