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The news: Texas has launched an investigation into 15 different companies and social media platforms including Instagram, TikTok, and Reddit, over their handling of underage user data and privacy.

Side-by-side benchmarking lets users know how their content appears in AI engines compared with competitors. A recommendation engine offers suggestions about how owned pages and external channels, like Wikipedia or Reddit pages, can be optimized to better appear in large language model (LLM) results.

Reddit, TikTok, and Snapchat are increasingly popular for banking research. Among consumers who use social media for their bank research, YouTube and Facebook remained the top platforms. But Reddit, TikTok, and Snapchat have all seen statistically significant increases in usage since 2023. Physical branches still reign supreme during the purchase stage.