蘑菇AV

We forecast that cord-cutters will surpass half the US population next year, reaching 58.3% of all US adults by 2028. CEO David Zaslav expressed confidence in exceeding the $1 billion in streaming profitability target by 2025, a positive signal for investors as streaming continues to evolve. Zooming out: Streaming platforms remain under pressure to balance profitability and growth.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

Follow us on Instagram. Episode Transcript:. Marcus Johnson:. Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast. This is the Friday show, that is convinced that coffee baristas are just making up drink names. They just shout out anything? Stephanie Taglianetti:. Such as? Marcus Johnson:.

Roku Q3 results emphasize ad-supported growth: Increased streaming hours and accounts offer advertisers valuable inventory.

US programmatic video ad spend will grow $22.51 billion between 2023 and 2025, a 30.2% increase, according to our forecast.

US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.

Key Stat: The number of US original scripted series declined by 14% YoY in 2023, according to FX Networks. Executive Summary. In 2023, the number of US scripted series declined by 14% over the prior year, according to FX Networks. For years, content production soared, with gains occurring nearly every single year. The drop-off that occurred last year is unprecedented. Strike effects still linger.

The US market may be reaching saturation, which will put pressure on international growth to maintain momentum. How we got here: Netflix鈥檚 Q3 performance highlights the company's shift toward diversifying revenue streams. Netflix's ad-supported tier now accounts for half of new memberships in available markets.

Netflix and YouTube are siphoning subscription revenues from pay TV鈥檚 losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

Programmatic video ad spend is dominating and providing most of the total growth. In 2021, the US programmatic video ad spend first surpassed non-video digital display ad spend, according to 蘑菇AV鈥檚 June 2024 forecast. Use this chart: Marketers can use this chart to help inform strategic decisions concerning which channels digital publishers look to sell ads.

LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.

Close to two-thirds (63.0%) of US Gen Z social users had used Snapchat for direct messaging in the month before our July 2023 survey. That was roughly on par with watching Stories (63.7%) and well ahead of viewing content on its short-video service, Spotlight (23.5%). Gen Z is Snapchat鈥檚 core audience, accounting for 52.3% of its monthly US users in 2024, per our forecast.

Discovery (WBD) is experiencing its latest setback: Chief US advertising sales officer Jon Steinlauf will be stepping down later this year, per Variety.