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Prosus to buy Just Eat Takeaway for $4.3 billion: The firm plans to reuse the playbook that drove growth at its Brazilian food delivery company iFood.

Even I think in Brazil where Netflix has a very large subscriber base, there's still quite a bit of opportunity for growth.

Here are five charts on the size of and outlook for the B2B digital ad market worldwide and in 13 individual countries.

The survey was conducted in Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, Poland, Saudi Arabia, Spain, Sweden, United Arab Emirates, the UK, and the US.

However, outliers do exist (e.g., Japan for lower consumption, Brazil for higher). Despite disparities in relative wealth at the country level (GMI results were compared with IMF GDP-per-capita metrics), similar patterns were seen for time spent with digital media and traditional formats in most countries. Some regions have long-standing unique patterns.

Countries like India and Mexico will lead the charge with year-over-year growth of 27.9% and 26.4%, respectively, with Spain (15.1%), the US (14.9%), and Brazil (14.4%) also showing strong increases. Globally, 2 in 3 B2B digital ad spending dollars are concentrated in the US and China (47.4% and 18.2%, respectively).

There are 5,764 municipalities in Brazil. I want one influencer in each of them.". Rachel Wolff:. I think it makes sense. Our own research shows that social media is Gen Zs favorite place to discover new brands and products. So given that, I think it makes sense for Unilever to really go after those audiences and target them where they are. Sara Lebow:.

We have not yet broken out retail media ad spending in every market we track, but in those we do, growth will be strong (as in the UK, Germany, and Brazil). Retail media’s share, however, will be lower in most countries than it is globally, leaving enormous headroom for growth everywhere besides China. The duopoly reigns worldwide, though TikTok and Mercado Libre lead in growth.

The Portugal-based company is determined to help retailers implement automated pod-based stores primarily in Portugal, France, Italy, and Spain, as well as South American markets like Brazil, per TechCrunch. BlueCrow Capital led the funding round, alongside Lince Capital, Explorer Investments, and Kamay Ventures, Metro AG, and Techstars Ventures, per Maginative.

Eye-popping growth in Mexico and Brazil is good news for Mercado Libre. The two Latin America giants will see retail media ad spending growth well above the international average. Advertisers in Brazil and Mexico will increase retail media ad spending this year at more than double the global rate of 21.8% as they grow from a low base.

Then the other one was a more concrete takeaway, which was from a session when they had the CEO of a retailer in Brazil. And he was talking about the fact that they do facial recognition for payments, dynamic pricing, and just a lot of things that aren't necessarily mainstream here, which seems like they have proliferated more there. Sara Lebow (05:53):.