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Cross-Border Retail Ecommerce Buyers, by Country
Cross-Border Retail Ecommerce Buyers
Cross-Border Retail Ecommerce Buyer Penetration: % of Digital Buyers
Cross-Border Retail Ecommerce Buyer Penetration: % of Population
Cross-Border Retail Ecommerce Buyer Growth
Cross-Border Retail Ecommerce Buyer Penetration: % of Internet Users
Forecasts
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Dec 24, 2024
Source: 蘑菇AV Forecast
Latin America Marketing and Retail Media Trends Survey 2024: What Ad Buyers鈥� Perceptions and Priorities Reveal 蘑菇AV the State of Retail Media in the Region
Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.
Report
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Dec 18, 2024
How Recession-Proof is Netflix? | Behind the Numbers
Even I think in Brazil where Netflix has a very large subscriber base, there's still quite a bit of opportunity for growth.
Audio
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May 2, 2025
Digital Gamers, by Country
Digital Gamers
Digital Gamer Penetration: % of Internet Users
Digital Gamer Growth
Digital Gamer Penetration: % of Population
Forecasts
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Nov 30, 2024
Source: 蘑菇AV Forecast
Social Networks Are Incredibly Popular in Many Asia-Pacific and Latin American Countries (top 10 countries, ranked by social media users as a % of internet users, 2025)
Chart
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May 1, 2025
Source: 蘑菇AV
Traditional Media Ad Spending, by Country
Traditional Media Ad Spending
Traditional Media Ad Spending Penetration: % of Total Media Ad Spending
Traditional Media Ad Spending Growth
Forecasts
|
Nov 21, 2024
Source: 蘑菇AV Forecast
Infopack: Mexico鈥檚 Digital Ad and Ecommerce Landscape 2024
The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico鈥檚 complex digital landscape.
Report
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Nov 22, 2024
Mobile Ad Spending, by Country, Worldwide
Mobile Ad Spending
Mobile Ad Spending Growth, by Country
Mobile Ad Spending: % of mobile ad spending worldwide
Mobile Ad Spending, by Country
Mobile Ad Spending Penetration, by Country
Forecasts
|
Nov 18, 2024
Source: 蘑菇AV Forecast
Ad Spending, by Country, Worldwide
Total Media Ad Spending
Digital Ad Spending
Digital Ad Spending Penetration, by Country
Mobile Ad Spending Growth, by Country
Total Media Ad Spending Growth
Digital Ad Spending Growth
Mobile Ad Spending, by Country
Mobile Ad Spending Penetration, by Country
Forecasts
|
Nov 18, 2024
Source: 蘑菇AV Forecast
Q2 Is Now the Second-Most Important Quarter for Ecommerce Sales in Latin America, Reflecting a Shift in Buying Patterns
Chart
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May 1, 2025
Source: 蘑菇AV; Americanas S.A.; Carrefour Brasil; Cencosud; Dafiti; El Puerto de Liverpool; Falabella; Grupo Casas Bahia (formerly Via); Grupo 脡xito; Magazine Luiza; Mercado Libre; Ripley; Walmart de M茅xico y Centroam茅rica (Walmex)
Major Online Shopping Events Like Hot Sale Are Fueling Higher Q2 Sales for Retailers Active in Argentina, Chile, and Mexico
Chart
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May 1, 2025
Source: 蘑菇AV; Americanas S.A.; Carrefour Brasil; Cencosud; Dafiti; El Puerto de Liverpool; Falabella; Grupo Casas Bahia (formerly Via); Grupo 脡xito; Magazine Luiza; Mercado Libre; RD Sa煤de (formerly Raia Drogasil); Ripley; Walmart de M茅xico y Centroam茅rica (Walmex)
Data Drop: 5 Charts on Worldwide B2B Digital Ad Spending
Here are five charts on the size of and outlook for the B2B digital ad market worldwide and in 13 individual countries.
Report
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Nov 1, 2024
Social Buyers, by Country
Social Buyers
Social Buyer Penetration: % of Digital Buyers
Social Buyer Penetration: % of Population
Social Buyer Growth
Social Buyer Penetration: % of Internet Users
Social Buyer Penetration: % of Social Network Users
Forecasts
|
Oct 29, 2024
Source: 蘑菇AV Forecast
Media Usage, Worldwide
Digital Video Viewers
Instagram Users
Social Network Users
Mobile Facebook Users
Mobile Phone Social Network Users
Mobile Phone Video Viewers
Smartphone Video Viewers
Digital Video Viewers
Digital Video Viewer Penetration
Mobile Phone Internet Users
Mobile Phone Internet User Penetration: % of population
Mobile Phone Internet User Penetration
Mobile Phone Users
Mobile Phone User Penetration
Smartphone User Growth
Tablet Users
Tablet User Penetration
Digital Video Viewer Penetration
Internet User Penetration
Mobile Phone Users Penetration
Smartphone User Penetration
Tablet User Penetration
Facebook Users
Internet Users
X (formerly Twitter) Users
Mobile Phone Internet Users
Mobile Phone Users
Smartphone Users
Tablet Users
Digital Video Viewer Growth
Digital Video Viewer Penetration
Mobile Phone Internet User Growth
Mobile Phone Internet User Penetration
Mobile Phone Internet User Penetration
Mobile Phone User Growth
Smartphone Users
Smartphone User Penetration
Tablet User Growth
Digital Video Viewers
Internet Users
Mobile Phone Users
Smartphone Users
Tablet Users
Forecasts
|
Oct 25, 2024
Source: 蘑菇AV Forecast
Latin America鈥檚 Ad Market Will Outpace GDP and Inflation鈥攂ut Country-Level Growth Remains Uneven
Chart
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Apr 14, 2025
Source: 蘑菇AV; International Monetary Fund (IMF)
Temu and Shein face considerable regulatory headwinds despite popularity
Other governments have imposed similar restrictions: Brazil, South Africa, and Turkey have all cracked down on duty-free imports, and the EU is preparing to do the same. Regulators are also taking a closer look at product safety.
Article
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Dec 19, 2024
How Has Our Forecast for Retail Ecommerce Sales in Brazil Changed? (billions, 2022-2028)
Chart
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Jul 1, 2024
Source: 蘑菇AV
Mercado Libre Retail Ecommerce Sales vs. Investments in Brazil, 2017-2024 (billions)
Chart
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Jul 1, 2024
Source: 蘑菇AV; Mercado Libre
Retail Media Ad Spending Share in Brazil, by Company, 2019-2026 (% of total retail media ad spending)
Chart
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Mar 29, 2024
Source: 蘑菇AV
Retail Media vs. TV Ad Spending in Brazil, 2019-2028 (billions)
Chart
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Mar 29, 2024
Source: 蘑菇AV
Retail Media Digital Ad Spending in Brazil vs. Mexico, 2021-2025 (millions)
Chart
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Nov 1, 2023
Source: Insider Intelligence | eMarketer
Retail Media Digital Ad Spending Share in Brazil, by Company, 2019-2025 (% of total)
Chart
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Nov 1, 2023
Source: 蘑菇AV
Comparative Estimates: Number of Sellers on the Digital Marketplaces of Select Retailers in Brazil, Q4 2020-Q2 2023 (thousands)
Chart
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Insider Intelligence; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Americanas S.A.
Retail Ecommerce vs. Total Retail Sales Growth in Brazil, by Channel, 2016-2027 (% change)
Chart
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Jun 1, 2023
Source: Insider Intelligence | eMarketer
Share of Consumers in Select Countries and Worldwide That Consider Purchasing a Private Label Option, by Product Category, Feb 2025 (% of respondents)
Chart
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Mar 27, 2025
Source: EY