蘑菇AV

Unlike basic chatbots that require step-by-step prompting, these agents can understand broader goals and autonomously determine how to achieve them. Their ability to independently execute complex multistep tasks鈥攍ike writing code, booking travel, and managing investments with minimal human oversight鈥攚ill allow users to focus on higher-value activities.

Best Buy, Klarna, and Walmart are among the companies relying more heavily on chatbots to offer customer support with the expectation that such tools can provide faster, more personalized service. But users are decidedly skeptical of customer service chatbots: Just 9% of online shoppers think that using AI for customer service improves their ecommerce experience, per a survey by Bizrate Insights.

On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.

In the 2024 holiday season, for example, Adobe reported a 13-fold increase in retail site traffic driven by AI chatbots. This shift is forcing marketers to develop dual strategies as AI agents increasingly influence purchasing decisions.

Chatbots and virtual agents: AI-driven chatbots and virtual agents help automate basic customer service tasks, improving response times and satisfaction. As these systems evolve, they will provide more personalized interactions and assist with claims, helping to minimize chatbot fatigue and freeing human agents for higher-value work.

PenFed Credit Union cut resolution times and increased chatbot activity by 223% using AI agents. HR company Adecco used Salesforce鈥檚 Agentforce to integrate MuleSoft and Data Cloud to unify data from more than 40 systems. This enabled recruiters to place jobs faster, personalize service at scale, and improve efficiency.

Asking chatbots for information on products is far less common. Only 12.6% of consumers engage in that behavior. Key stat: Discounts are the top purchase drivers, with 62.3% of consumers citing them as a key consideration, per 蘑菇AV and impact.com. Both younger (18 to 27) and older (60+) consumers prioritize discounts when shopping.

A step up: The tool鈥檚 release follows tech鈥檚 shifting focus from generative AI (genAI) chatbots toward fully autonomous bots that can act on users鈥� behalf. Anthropic launched CUA capabilities for its Claude 3.5 model in October. Microsoft and Salesforce are producing enterprise AI agents that can automate sales, operations, and customer service.

Brands are scrambling to incorporate generative AI into their strategy to stay ahead of the curve. But according to our analysts, AI鈥檚 current uses are just the tip of the iceberg. We dig into some recent AI innovations (including Snapchat鈥檚 AI chatbot and GPT-4) and predictions for the tech鈥檚 evolution.

Amazon鈥檚 search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

On the podcast we discuss what to expect as banks deploy more AI in 2024. We chat about several use cases for AI, like customer service and chatbots, personalized banking services, fraud detection and prevention, credit scoring and risk assessment, as well as personalized marketing. In 鈥淧lace Your Bets,鈥� we distribute 10 points to four predictions in order to rank the relative likeliness that each one will come true. We rank the following to see which is most likely to happen in 2024: news stories about overzealous chatbots stops banks from rolling them out, regulators squash attempts to use AI for investment advice, the deployment of AI enables banks to initiate massive layoffs, and small banks and credit unions are able to win more customers because of their deployment of AI for customer service. Listen to the conversation with host Rob Rubin and our analysts Jacob Bourne and Gadjo Sevilla.

Another 65% want AI-enabled chatbots to facilitate shopping interactions. Key stat: 30% of consumers in the South regularly eat fast food, compared with 17% in the Midwest, according to data from YouGov. Young men are the most frequent fast-food customers, with 45% of young men in the South eating fast food multiple times per week.

Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google鈥檚 and Microsoft鈥檚 AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?

On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.

AI chatbot ChatGPT and digital portrait generator Lensa have seen a lot of hype over the last couple of weeks. There鈥檚 every chance their buzz is a passing fad. What鈥檚 not a passing fad? The use of generative AI in marketing, which will increase significantly over the next few years.

Even as suspicions surrounding ChatGPT and generative AI swirl, marketers know the new tech will turn search鈥攁nd its ad dollars鈥攐n its head. As search shifts toward chatbots, the way brands advertise with Google and Microsoft will change completely, creating problems for publishers and agencies.

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

ChatGPT may have all of the buzz when it comes to AI platforms, but marketing technology and platforms are quickly catching up by adding a host of AI features to their systems. For starters, Adobe unveiled 鈥淕enerative Fill鈥� in Photoshop last week, a feature that uses AI to extend the canvas of your design, fill in backgrounds, and more. Meanwhile, Acquia unveiled a chatbot within its digital asset management platform.

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Thirty-four percent of marketers said they used AI for ad optimization and 33% said they used it for chatbots. Data privacy and security each remain top concerns for 61% of marketing executive in the use of generative AI, according to a July 2024 SAS survey.

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

Safety-focused Anthropic is centered on its generative AI (genAI) chatbot, Claude, and enterprise applications, and is attracting large investors. Move-fast-and-break-things Perplexity is focused on AI search engines, including in-search shopping options and sponsored ads, but is battling accusations of content theft and data scraping.

Traffic to retail sites from genAI chatbots grew 1,300% YoY, per Adobe.