Digital D2C disruptors, like Peloton and Casper, will bring in about $100 billion less in US ecommerce sales than the $134.55 billion of their established counterparts this year, according to our forecast.
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| Jun 14, 2023
List prices of the drugs hover around $1,000 per month, although both offer cash-pay discounts: NovoCare Pharmacy charges $499 for Wegovy while LillyDirect’s D2C ranges from $349 to $599 for Zepbound. Why it matters: Commercial insurance coverage for GLP-1s is dropping, and the current administration does not support expanding gov’t plans to cover the meds for obesity.
Article
| Mar 20, 2025
CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.
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| Jan 16, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what established brands have to gain by going D2C, the ways digitally native brands sell in brick-and-mortar stores, and how brands are maintaining a digitally native “identity” for marketing purposes while also going wholesale. Then, for "Pop-Up Rankings," we rank the the digital natives that are primed for success and the ones that need to up their game. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and president of SageBerry Consulting and author of "Remarkable Retail" Steve Dennis.
Audio
| Aug 23, 2023
A tough spot: Nike’s revenue slide illustrates the scale of the company’s problems as it struggles to win back market share it lost to competitors like adidas, Hoka, and On Running during its shift to direct-to-consumer (D2C) sales.
Article
| Oct 2, 2024
Zooming out: The pharma industry spends billions of dollars annually on D2C advertising. Linear TV is the most prevalent media channel for D2C drug ads as pharma brands look to reach older generations who regularly take medicine. But pharma marketers are also devoting more of their advertising budgets to digital channels such as CTV and search engines.
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| Feb 25, 2025
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| Mar 21, 2023
Established brands are beating digital natives at their own D2C game. As marketplace and wholesale opportunities obfuscate what it means to sell D2C, brands need to keep up with both their retail and marketing playbooks—or risk falling behind.
Article
| Jun 27, 2023
Whether you’re an established brand like Wendy’s or a young D2C building an audience, understanding the right mix between organic and paid social is key, especially as the line between the two blurs. “I think paid is planned paid, and organic has opportunistic pay that could go along with it,” said Jimmy Bennett, vice president and global head of brand engagements and partnerships at Wendy’s.
Article
| Jun 8, 2023
Hims & Hers defies digital health market odds: The D2C healthcare company grew revenues and membership—and unlike competitors, it’s increasing its marketing and advertising spend.
Article
| Feb 28, 2023
Slower growth in these segments could drag down overall ecommerce expansion. Compounding the challenge are strained logistics systems, longer fulfillment timelines, and increased risk of inventory stockouts, as carriers and the USPS must now verify package values. While ecommerce will continue to gain share of total retail, growth is likely to fall short of prior projections.
Article
| May 12, 2025
Pfizer’s health answers service follows last year’s launch of a D2C platform where patients can connect to telehealth providers and order over-the-counter health products. These offerings put Pfizer ahead of traditional pharma company websites that contain resources to help patients, such as educational information on medications and treatments, drug discount cards, and insurance-related assistance.
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| Mar 7, 2025
Between the lines: The volatility creators experience with brand and platform payments have allowed creator platforms that offer direct-to-consumer monetization like Kajabi, Patreon, and Substack to flourish. The turmoil at TikTok and in the political landscape have accelerated their growth, and prompted other platforms to offer major cash incentives or bonuses to TikTok creators.
Article
| Mar 12, 2025
Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.
Article
| Oct 9, 2023
(This back-and-forth marketing battle between Big Pharma and D2C weight loss drug players was a prediction we got right in our Health Trends to Watch 2025 report.).
Article
| Mar 4, 2025
If Netflix can keep WWE fans engaged, other leagues may follow, accelerating the shift from linear TV to direct-to-consumer sports streaming. WWE Raw’s move to Netflix is a bold experiment in sports entertainment streaming—one that could either cement wrestling as a mainstream digital draw or test the limits of Netflix’s ability to sustain weekly live programming.
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| Mar 10, 2025
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| Mar 10, 2023
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| May 30, 2024
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| Mar 21, 2023
And then also I think having some of these D2C, very much e-commerce centric brands like Warby Parker for example, having that at the mall so people go there to really fulfill some type of practical need and then they're like, "Okay, I'm here. I might as well do X, Y, Z, or I might as well just roam a little bit."
Audio
| Mar 12, 2025
The bank wanted to introduce credit cards for its retail customers but gave up on the idea after shifting its strategy to weather economic headwinds.
Article
| Feb 16, 2023
D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.
Article
| May 8, 2023
Leaning into festival culture helps Forever 21 connect with Gen Z consumers. Abercrombie & Fitch uses generative AI to speed up the product design process. And Solo Brands embraces the changing definition of the D2C model.
Article
| Jun 27, 2023
Hard times ahead for D2C healthcare marketers: We unpack Rock Health’s 2022 investment report and what the dropoff in funding means for consumer-focused healthcare brands.
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| Jan 12, 2023
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| Apr 26, 2023