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鈥淎mazon may be able to attract some shoppers in Argentina with flat-rate shipping, but it will have to invest a lot more time and energy to make inroads into a market where Mercado Libre already has a sophisticated retail flywheel in place,鈥� he said. If the past is prologue, it seems unlikely that Amazon will make the significant investments that are necessary to seriously compete with Mercado Libre.

As China鈥檚 retail media advertising market begins to mature, off-site channels鈥攊ncluding WeChat and Douyin, TikTok's sister app in China鈥攚ill increasingly drive growth.

The retailer plans to expand its physical footprint by opening 500 to 600 shops across Asia, Latin America, and Europe in the next few years. On Monday it teased a potential collaboration with Beyonc茅 in an Instagram post featuring the caption 鈥淚NTRODUCING: A New Chapter.鈥�