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CMOs report significant productivity gains through AI-driven automation, especially in content creation, social media engagement, and ad copywriting, per a May 2024 Boston Consulting Group (BCG) survey. AI-powered insights drive better decisions. AI enables marketers to analyze vast data sets and use predictive analytics to improve customer understanding, engagement, and loyalty.

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

These patterns aid in explaining why, despite a sharp increase in digital engagement, the NBA's traditional ratings declined. Online fandom is stepping in to fill the void left by dwindling TV viewership, as evidenced by the league's Finals content, which received 5 billion social media views, a startling 215% increase YoY.

The news: Women鈥檚 sports is continuing to grow in relevance, reaching new milestones in 2024, per research from the charity Women鈥檚 Sport Trust. Leagues like the Women鈥檚 National Basketball Association (WNBA) grew significantly across social media in the 2024 season, reaching a single-season record of nearly 2 billion video views across WNBA social media platforms鈥攎ore than quadruple the previous season. Our take: As more brands invest in women鈥檚 sports and viewership spikes, advertisers must recognize women鈥檚 sports not as a niche category only relevant for select moments, but as a critical part of a comprehensive sports marketing campaign.

The news: Valley Bank worked with Adrenaline to create digital signage at its Fifth Avenue NYC branch to boost brand recognition and customer engagement. Displays feature dynamic visuals of diverse eyes and motivational taglines, unified across large LED and supporting screens. This omnichannel approach also used QR codes to direct customers to digital platforms. Our take: This initiative effectively uses digital signage to increase foot traffic. Custom, human-centric content, not stock photos, resonates, especially with younger audiences. QR codes with product displays are smart, converting brand awareness into new banking relationships via strategic visual storytelling and direct engagement.

鈥淲e expect the remaining inventory to improve in quality, offering higher intent engagement and greater share of voice for advertisers who maintain visibility,鈥� she said. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

鈥淏rands are looking to maintain consumer engagement and drive performance, where they have first-party data access, high-intent traffic, and closed-loop attribution,鈥� said Sunava Dutta, chief product officer at Pacvue.

Consumer interaction and engagement with healthcare and pharmaceutical ads vary greatly by generation. Marketers must gain a better understanding of these differences to reach patients more effectively.

Pinterest teams with the Liberty to reach Gen Z fans: The focus is lifestyle expression, trend discovery, and community engagement.

Samsung Ads launches Creative Canvas to streamline interactive CTV ads: It aims to capture midmarket brands focused on speed and engagement.

The feature enables real-time visual search without leaving videos, offering deeper engagement and wider potential for discovery and advertising. YouTube, which started testing the feature last week, says Google Lens in Shorts won鈥檛 show ads and won鈥檛 work with affiliate links or paid promotions during the beta testing period.

Meta will likely lean more on its newer products, including WhatsApp, Threads, and Instagram, to sustain global engagement. What it means for advertisers:. In markets like Japan, Facebook's reduced reach may justify reallocating budget to other Meta properties or rival platforms entirely. Regions still showing stable or growing usage may offer more efficient ROI for social ad campaigns.

On today鈥檚 podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.

Roughly 2 in 5 companies plan to reduce Pride-related engagements this year, while none expect to increase them, according to an executive survey conducted by Gravity Research.

This makes it a prime candidate for second-screen engagement, whether alongside gaming, streaming, or fandom-driven interaction. Protecting the community: Safety remains a top concern, especially amid public scrutiny.

On today鈥檚 podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers鈥� social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

Also, high social media engagement might lead respondents to classify news in social media as online press. Print press time was just 37 minutes daily. Media Adoption. Social media adoption in Brazil was nearly universal. Almost all (99.6%) respondents used social media, placing Brazil No. 1 globally in social media penetration, tied with the Philippines.

Social media dominates teen lives: Balancing screen time, mental health, and meaningful digital engagement becomes increasingly urgent for parents and educators.