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By integrating iSpot鈥檚 tools, Paramount aims to attract ad dollars with sharper data on purchases, attention, and campaign impact across TV and streaming.

During recessions, consumers spend more time at home鈥攎eaning they place more value on television and streaming services as affordable entertainment options, per Oppenheimer analysts. The platform鈥檚 focus has shifted from subscriber counts to average revenue per user (ARPU). Its ad tier, launched in 2022, is a major area of focus for the company in 2025.

As streaming subscription prices increase, viewers are becoming more amendable to ad-supported tiers.

Disney-WBD streaming bundle sees strong retention: 80% of subscribers stay after three months, outperforming Netflix in that regard.

Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.

YouTube is positioning itself as an all-in-one streaming platform, attracting advertisers and reshaping VOD consumption habits.

Sports-centric streaming service Fubo also saw noticeable growth, putting it in competition with Comcast Xfinity鈥檚 recently launched bundle focused on sports programming and DirecTV鈥檚 MySports offering. By the numbers:. Disney entities accounted for 12% of overall TV consumption in January, up 5% overall.

China鈥檚 retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions鈥攊f consumers still bite.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.

Music and audio streaming adoption in Russia lagged the regional average. Only 42.6% of respondents reported using music or audio streaming services, significantly below the regional average of 54.3%. The suspension of service from international streamers like Spotify and Amazon Music likely lowered participation. The largest YoY change was in live TV viewership.

Who will be the MLB鈥檚 new streaming partner? As MLB鈥檚 partnership with ESPN is ending, Apple TV+ could eye a deal to expand its sports catalog.

Vimeo Streaming empowers creators with subscription tools: The platform helps monetize video content through branded apps, AI tools, and flexible pricing.

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

The traditional TV bundle will further decay as more live sports embrace streaming.

The news: 3D tech firm Infinite Reality acquired Napster for $207 million to integrate the latter鈥檚 licensed music streaming service into immersive virtual spaces. Infinite Reality, which also plans to buy virtual shopping platform Obsess to expand its metaverse reach, intends to use Napster鈥檚 brand legacy to build a music-driven metaverse powered by mixed reality.

All respondents subscribe to a streaming service and make online purchases.

Notably, streaming stick/device ownership (22.5%) was almost double the regional average of 11.4%. Video streaming adoption in South Africa was among the highest in the region. Some 94.5% of respondents used video streaming services, 4.6 percentage points above the Middle East and Africa average. On-demand/streaming TV viewership was particularly high at 95.3% of respondents.

Disney operates the popular Disney + Hotstar streaming service and is a streaming rightsholder for the Indian Premier League, the most popular sport in the country. India is also a major battleground for Meta, whose platforms are banned in China, and Google. TikTok is also banned in India, meaning Meta鈥檚 Reels and YouTube shorts can compete for short-form video attention.

Each year, viewers spend more time with streaming services and less time with linear TV. This contributes to a drop in total inventory because streaming ad loads are lighter than linear TV, and many streaming viewers use ad-free plans.