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Walmart, Lowe鈥檚, and Target have all shifted away from DEI policies, with the latter receiving consumer backlash that impacted earnings. Corporate donors like Citi, Mastercard, and Pepsi have opted to stay away from New York City鈥檚 annual Pride parade鈥攈ighlighting companies鈥� increased hesitance about publicly associating with LGBTQ marketing.

Targets Gen Z through small-dollar loans (Cash App Borrow) and Buy Now, Pay Later (Afterpay). Appeals to underserved teens and families, with an average loan size under $100. Gained FDIC approval to originate loans, expanding its lending capabilities. SoFi鈥檚 partnership with Nova Credit:.

Both retailers used generative AI to improve employee productivity in Q2鈥擶almart leveraged the tech to improve its product catalog and Target used it to enhance in-store employee tools. Target鈥檚 curbside pickup service helped it grow digital comparable sales 8.7% YoY, while Walmart鈥檚 marketplace and sales of GLP-1 drugs contributed to its 4.2% comp sales growth YoY.

Clarify their niche: FIs that specialize鈥攚hether by target demographic or unique financial offerings鈥攃an better differentiate themselves in a crowded market. Pursue strategic scale: Mergers and partnerships can provide the operational scale and digital infrastructure needed to meet modern customer demands.

TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.

鈥淲hat I don鈥檛 see is corporates walking away from the LGBTQ community,鈥� she added, referencing cautionary tales like Bud Light and Target. It鈥檚 no surprise that retailers are trying to avoid Target鈥檚 fate: The company continues to suffer as it tries to find a middle ground between showing its commitment to DEI principles and appeasing activists.

Why it鈥檚 worth watching: Cyberattack targets are shifting. Education, government, healthcare and medical, and telecommunications made up the majority of industries targeted by weekly cyberattacks worldwide in 2024, per Check Point.

Updates to the TikTok One platform, including Inside Spotlight, which identifies what target audiences are engaging with on TikTok; Content Suite, which surfaces user-generated videos mentioning marketers鈥� brand on TikTok that can be converted into ads; and more agency partners for its Partner Exchange tool.

Target鈥檚 comparable sales rose for the first time in five quarters: While the retailer鈥檚 value-oriented focus hit the mark in Q2, Target took a 鈥渕easured approach鈥� with its outlook ahead.

With consumers increasingly viewing these products as high quality and budget-friendly, retailers like Walmart and Target are investing in innovative, premium private label lines that compete directly with national brands.

Among non-grocers, Amazon and Target command 15.2% and 5.6% of SNAP recipients鈥� non-grocery spending, while Home Depot holds a notable 5.5% share鈥攈ighlighting just how far SNAP dollars extend across retail categories. Our take: 鈥淲hen we listen to the voice of our internal customers, we recognize that our SNAP customers are feeling more pressure,鈥� said Albertsons then-COO Susan Morris in April.

Store card revenues fell throughout 2023, and the CFPB鈥檚 late fee cap won鈥檛 help. We look at how retailers like Target are coping

The broader perspective: Pressure from major retailers like Walmart, Target, and Home Depot has reportedly played a role in the administration鈥檚 shifting stance, with executives warning that current tariffs could lead to price spikes and product shortages.

Consumers鈥� concern over how their personal data is being used has led brands to look for new ways to reach and engage their target audiences and measure performance. To find success, brands need a deep understanding of their customers and an ability to diversify the channels used to reach them

For a fee, the bank鈥檚 new media solutions team will let retailers target customers based on spending habits.

Connected TV (CTV) technology is advancing by leaps and bounds, which is enabling advertisers to better target audiences, measure outcomes, and implement performance marketing strategies. Read how CTV is transforming streaming and advertising at large, including linear TV and social media.

Tech鈥檚 economic pain isn鈥檛 letting up: Economic recovery eludes the tech industry as the Fed targets the overall strong job market鈥檚 role in driving inflation. Expect more corporate downsizing.

Connected TV (CTV)鈥檚 digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results.

狈别蝉迟濒茅 targets GLP-1 users with line of nutritious frozen meals: The CPG company sees an opportunity to gain an early advantage as consumers shift to healthier options.

Whether consumers prioritize trust, data protection, or convenience depends on their credit scores, underscoring the need for financial institutions to combine these elements and target their marketing efforts.

Consumers trust Amazon AI more than twice as much as Target. More than half (56%) would use AI help on Amazon versus 25% for Target. Trust in Big Tech companies鈥� AI is mixed. Google trails Amazon in AI shopping assistant trust at 34%, but Apple (20%) and Microsoft (18%) fare worse.

Cannes Lions will be an opportunity for those networks that aren鈥檛 Amazon, Walmart, and Target to proactively reinforce their unique value proposition in the event of such a downturn.

Target looks to its online marketplace to drive growth: The retailer鈥檚 new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.

Retailers like Walmart, Lowe鈥檚, and Target have shifted away from DEI since Trump鈥檚 election, and as Pride Month approaches, consumers will likely see this trend continue.

Identifying zoomer trends like drinking less alcohol, preferring rewarded video, and social media habits have let advertisers view the generation with fresh eyes to better target their campaigns. Marketers embrace AI in the campaign process while struggling to navigate its complexity.