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The company described the updates as a 鈥渇lexible canvas鈥� that accommodates its live sports and gaming content, both of which Netflix has spent considerable resources on to develop and deploy.

It is debuting linear TV content, launching a BBC Studios podcast partnership, a new personalized interface to ease content discovery, and refining its gaming strategy, all while debuting experiential Netflix House locations. These initiatives show Netflix is no longer just a streamer鈥攊t鈥檚 positioning itself as a full-funnel marketing environment.

This isn鈥檛 about live game coverage鈥攊t鈥檚 about owning the moments before, after, and around the game, when fans are styling, hosting, and connecting. Gen Z is driving this shift. Seventy-two percent of Gen Z discover new media content through social platforms, and 71% use YouTube鈥攎ore than double those who rely on friends or family for recommendations.

Big-time tie-ups: Nvidia transferred its cloud gaming service subscribers to Stripe鈥檚 platform in a record six weeks. PepsiCo is similarly shifting paper check payments between store managers and delivery drivers to Stripe. Both Stripe deals display that it鈥檚 embedded within major American corporations.

Meta鈥檚 metaverse bets, especially Horizon Worlds, stalled due to lack of daily use, clunky UX, and unclear consumer utility beyond niche gaming and fitness applications. Key stat: The number of AR users is expected to surpass 100 million this year and reach 116 million in 2028, per our forecast. While Samsung鈥檚 headset isn鈥檛 dedicated solely to AR, it can ride this momentum. A metaverse renaissance?

YouTube is the dominant platform where they discover new toys, far outpacing traditional TV and gaming platforms, according to a May 2024 Precise TV and Giraffe Insights survey. It鈥檚 also Gen Alpha鈥檚 top platform by time spent, at 84 minutes daily, per Qustodio, a third-party parental control and monitoring platform offered by Qoria. Shopping independently is not commonplace.

On April 9, Former Meta policy executive Sarah Wynn-Williams told a US Senate subcommittee that the tech company actively targeted teens based on their emotional state. 23% of 13-24-year-olds spend their screen time gaming, followed by 21% who spend it with online video, according to a January 2025 HubResearch Report.

Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.

Some of the prohibited services were well-known globally, including short-video apps TikTok and Kwai (also known as Kuaishou), AliExpress, Shein, WeChat, gaming app PUBG Mobile, Baidu, and UC Browser. But despite some public disappointment with the bans, time spent with digital media in India has climbed steadily since 2020, per our forecast.

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it鈥檚 not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.

Chipotle, the brand most responsible for putting the made-up holiday on the map, is bringing back its Burrito Vault digital game. The interactive promo will dole out up to 157,500 BOGO entr茅e codes. Last year, the game helped Chipotle notch its best-ever day for both overall and digital sales. The copycats: Chipotle鈥檚 success hasn鈥檛 gone unnoticed.

Poland led the region in ownership of gaming consoles and smart wristbands. Some 36.8% of respondents owned a gaming console, and 20.4% owned a smart wristband鈥攂oth significantly higher than the regional averages of 18% and 16%, respectively. On-demand video streaming adoption in Poland exceeded the regional average.

This incident highlights the instability of careers in gaming鈥攁n industry where gamers are highly engaged, but the hits that generate that engagement don't always equate to business success.

Only 28% of consumers have bought or plan to buy a wearable, and just 27% are considering video game consoles. The interest in buying phones and computers now is unsurprising, considering that major companies like Apple, Google, Huawei, and Xiaomi manufacture or source those items from China.