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TikTok makes a bid to encourage creators, agencies to livestream: The push is part of the platform鈥檚 strategic effort to avoid a US ban.

The pullback from China鈥檚 two major spenders will lower advertising costs across their top digital channels. At the peak of their spending in 2023 and 2024, Temu and Shein ranked as the second- and third-largest digital retail advertisers in the US, per Sensor Tower鈥攐nly Amazon spent more.

Last week, Amazon made a last-minute offer to buy TikTok, just days before President Donald Trump postponed enforcement of the sale-or-ban law for another 75 days. Reportedly, the bid isn鈥檛 being taken seriously, so it鈥檚 unlikely the deal will go through. However, the deal is worth considering because it shows how Amazon is trying to maintain its status as the top retail media network and ecommerce retailer in the US.

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Our take: The rollout of ToastIQ also reflects a larger trend of payment providers investing heavily in AI to transform commerce for both customers and merchants. Last week alone, Visa, Mastercard, Affirm, and PayPal all launched agentic AI solutions.

I think what's interesting is when you look at D2C, we're really, really proud that our digital business in total is going to make up almost 50% of the total this year. Suzy Davidkhanian (05:35):. Wow. Sara Lebow (05:35):. Wow. Kristen D鈥橝rcy (05:35):.

61% of US consumers have used AI tools for online shopping: Retailers have a clear opportunity to leverage the technology for more personalized experiences.

Starting next month, marketers鈥� shoppable display campaigns will be automatically extended across Instacart鈥檚 marketplace and Caper Cart鈥檚 digital screens. DoorDash is rolling out post-purchase banner ads in select categories to encourage customers to supplement existing orders by adding items from other stores.

As social media strengthens its grip on consumers鈥� digital lives in 2025, political polarization, regulation, and a desire for deeper personalization will shake up the landscape.

India鈥檚 beauty ecommerce and quick commerce sales grew by 34% YoY between June and November 2024, making it the fastest growing online market for beauty, per NielsenIQ. Our take: With China鈥檚 economy mired in uncertainty, India鈥檚 large (and youthful) population and growing affluence make it a prime target for brands鈥� global expansion.

Longer commerce video ads may work better as consumers become accustomed to higher鈥攁nd longer鈥攙ideo ad loads. 5. Ad measurement isn鈥檛 easy for video ad campaigns. The No. 1 issue in measuring TV/video ad effectiveness is co-viewing or multiple people watching content together, according to the IAB, Advertiser Perceptions, and Guideline.

Shoppers worldwide are flocking to online marketplaces and social commerce for convenience, variety, and competitive pricing. While price remains key, brand trust is becoming a major factor in certain markets. As these platforms drive discovery and sales, brands must adapt to stay competitive. Here are three ways digital shopping habits are evolving among consumers worldwide.

In the near term, however, Amazon has a major incentive to nurture these alliances: They help solve Amazon鈥檚 issues with product discovery and creator commerce, which has become more urgent as the social platforms push further into product search. Sources. All 蘑菇AV Cookies. IZEA. SimplicityDX.

The news: Google is releasing various AI features embedded directly into Google Shopping this week as a jumping-off point for online product advertising and ecommerce. It鈥檚 also integrating augmented-reality (AR) functionality to offer online retailers a wider canvas to engage online shoppers.

Peru is Latin America鈥檚 fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

Understanding the nuances of how and where Colombia鈥檚 13.4 million digital buyers spend online is crucial for brands and retailers seeking a competitive edge in this emerging market.

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.鈥�

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.鈥�