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TikTok Shop is entering its second holiday season, when it will rely on big brands and livestream commerce to maintain the momentum it's gathered since launching a little over a year ago.

Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what鈥檚 next for search, social, streaming, and retail media.

Affiliate marketing revenues: Revenues generated by US-based creators via commissions earned from affiliate links in creator-generated content on social media and primarily user-generated video platforms (e.g., Twitch, YouTube); includes links from on-platform affiliate programs (e.g., TikTok Shop Affiliate), third-party vendors, retailers, and digital commerce platforms.

Commerce Secretary: Trump nominated Cantor Fitzgerald CEO Howard Lutnick to lead the department, per NPR. Lutnick鈥檚 strong support for tariffs aligns with Trump鈥檚 trade agenda. The proposed tariffs are already prompting commercial and personal banking customers to adjust their spending.

Uber and Marriott have both had media networks since 2022, reaching consumers in-app, on websites, and on digital screens in hotels. People are traveling more this year. Some 31 million people will fly across US airlines this holiday season, up from 29 million in 2023, according to Airlines for America. And those who are traveling will spend more money.

TikTok Shop drove $100 million in Black Friday sales: Efforts to introduce social commerce to users are working, but the ban looms large.

础耻蝉迟谤补濒颈补鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

骋别谤尘补苍测鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.

滨迟补濒测鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

To stand out in a crowded commerce market, Lyft Media is thinking about partnerships and measurement differently. While its current partnerships help Lyft Media navigate 鈥渢raditional ecosystem of measurement,鈥� the network is also thinking about what the next phase of measurement will be, said Shane Dwyer, head of sales at Lyft Media and Lyft Business.

Premium digital platforms could suffer from a shift in advertising mix toward low-cost options. If advertisers respond to budget cuts by impulsively reallocating their ad spending to lower-cost channels like the programmatic open web or even MFAs, premium digital 辫濒补迟蹿辞谤尘蝉鈥攊苍肠濒耻诲颈苍驳 commerce media networks, social networks, and CTV platforms鈥攎ay suffer.

Affiliate marketing: revenues generated by US-based creators via commissions earned from affiliate links in creator-generated content on social media and primarily user-generated video platforms (e.g., Twitch, YouTube); includes links from on-platform affiliate programs (e.g., TikTok Shop Affiliate), third-party vendors, retailers, and digital commerce platforms.

Online platforms dominate secondhand commerce. Platforms like Vinted, which reported a 36% revenue increase in 2024, and Depop, which increased gross merchandise sales (GMS) by 31.6% in 2024, are seeing strong growth as they appeal to Gen Z and millennial consumers. Cross-border commerce. UK cross-border ecommerce is recovering after Brexit disruption.

For example, Adyen鈥檚 unified commerce solution lets global businesses accept payments online across devices and consolidate their payments into one system and tech stack鈥攕omething legacy acquirers cannot do. This can make it easier for merchants to introduce new technology, open new channels, and expand to new regions. What does it mean for the payments ecosystem?

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

POS software anchors increasingly important unified commerce platforms. Sixty-five percent of business leaders worldwide planned to prioritized the tech in 2023, per a March 2023 Stripe report. Facilitating unified commerce is paying off for POS providers: Lightspeed鈥檚 gross payment volume shot up 69% YoY in Q4 2023, driven by its unified commerce platform.

The newest updates are designed to further evolve Pinterest鈥檚 commerce capabilities and draw advertisers to the platform, positioning Pinterest as a key hub for influencers and a strategic source for advertisers to place ads where they鈥檙e likely to drive action.

Develop commerce strategy (retailers and brands). Develop media strategy and allocate budget for campaigns (brands and agencies). Executive Summary. Digital buying has plateaued among older generations, leaving Gen Z to drive growth. Many Gen Zers still live with their parents鈥攅specially those ages 18 to 24. This reduces financial pressures and enables more discretionary spending.

Gen Zers continue to overtake millennials in several prominent digital activities and platforms, including social commerce, podcasts, and Instagram.