蘑菇AV

Online shopping is one of the most viable use cases for consumer-facing genAI. The technology isn鈥檛 yet widespread, but 41% of US consumers have expressed interest in AI-powered search engines for online shopping, per Botify鈥檚 February 2024 survey conducted with Dynata. This is a considerably higher level of interest than in other common use cases for search.

Getting your commerce media tech stack right takes time. Building partnerships and integrating workflows likely won鈥檛 happen all at once, so businesses should shop the market for the right partnerships, implement with care, and make sure to evaluate and reevaluate your operations as you scale. Here are steps businesses should keep in mind.

The news: Affirm鈥檚 buy now, pay later (BNPL) payment options will now be available to JPMorgan Payments鈥� network of US merchants using its Commerce Platform, per a press release. This will allow merchants to offer the payment method at checkout to give customers access to loans ranging from 30 days to 60 months.

Walmart is all in on metaverse commerce: The retailer partnered with Minecraft on an immersive gaming experience.

I think it's an interesting move with the pharmacy focus, but I see the future of pharmacy as increasingly digital and online because nobody wants to go to the pharmacy to pick up a prescription. You want it brought to your home, and that's really where the future of pharmacy is, maybe not in stores.

LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.

Ad spending on retail media will increase by more than $75 billion by 2028. To take advantage of this opportunity, retailers must understand advertisers' top priorities and be prepared to address their challenges.

The Latin American economy is on the upswing, with digital innovation in the driver鈥檚 seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

On today鈥檚 podcast episode, we discuss how virality is being redefined, how the word 鈥淐reator鈥� is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

Here are six charts that explore ecommerce in Europe by region, including our latest rankings of European markets by total digital sales.

As voice assistants reshape digital interactions, marketers should understand the sector鈥檚 evolving user demographics and emerging capabilities. Insights on adoption trends and use cases will help inform strategies for voice-first engagement. Key Question: How are evolving user demographics, advancing AI technologies, and changing device ecosystems shaping the future of voice assistants?

As such, the government has introduced measures to help small businesses enter the digital commerce arena. Market leaders Flipkart and Amazon are in a tight race. Amazon and Walmart-owned Flipkart have been neck and neck in generating retail ecommerce sales, with respective market shares of 30.5% and 31.8%. Flipkart will come out slightly ahead, according to our forecast.

鈥淐lients are in more of an expansion, test-and-learn mindset with some of these RMNs,鈥� said Sejal Sheth, vice president of digital commerce and media at Harvest Group. Read the full report, Retail Media Forecast Report Update.

Unified commerce aims to provide a complete picture of the customer experience across channels. By integrating the underlying tech stack that powers in-store and online operations, retailers can compile comprehensive and accurate shopper data that can be applied to a variety of revenue-boosting use cases, including personalization, loyalty programs, and the development of AI tools.

How are consumers adapting to digital dining tools designed to make ordering and delivery more convenient? Are they embracing restaurant apps, delivery platforms, and digital ordering kiosks?

In-store, consumers want experiences that engage their senses, while online, they鈥檙e interested in generative AI (genAI) tools that can help them research products. Plus, young men in the South lead in fast-food consumption, retail leaders lean on loyalty to boost growth, and holiday spending remained in check (for the most part).

鈥淎s shopping capabilities expand on platforms like social media and CTV, commerce is becoming more connected to media.鈥�. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

While Walmart Connect is able to take advantage of in-store and online data, it lags in AI sophistication and scale. Amazon鈥檚 integration of video ads into Rufus creates a seamless path from discovery to purchase on its own platform, a feat rivals can鈥檛 easily replicate. Key stat: Amazon鈥檚 US ad business is expected to grow 19.4% YoY this year, per our November 2024 forecast.

Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

This year, as the digital ad spend outpaces the time consumers are spending on the medium, media companies are leaning into revenue drivers like commerce media while also investing in content that builds community.

It has digital real estate鈥攍ike its travel hub鈥攚ell primed for ads and could leverage data from its mortgage and investment products. Weaknesses. Chase does not have access to brand- or SKU-level data, meaning less precise targeting versus its peers in the payments space.