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With so much first-party shopper data and ad experience, Prime Video has the potential to target specific and effective ads, maximizing return on ad spend for advertisers. Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement.

Personalized Promotions tools to help advertisers offer discounts in markets including the US, UK, Canada, Australia, France, and Japan. A new bidding feature in Performance+ that lets advertisers maximize the overall value of campaigns, not just clicks or conversions, giving them more control to tailor their strategies.

In addition, DoorDash鈥檚 self-serve Sponsored Listings have been expanded to Canada and Australia. 鈥淎ds on DoorDash continue to be a [helpful] way for consumers to discover new businesses and products that are relevant to them for every shopping occasion,鈥� said Pickett. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

igh delivery costs are the No. 1 aspect of online shopping that frustrates adults worldwide, according to H1 2024 data from DHL.

Charlotte Tilbury rolled out its first-ever ecommerce app, which features personalized recommendations, early access to new products, and a video library of how-to tutorials and other app-only content. Est茅e Lauder launched an app in the UK and Ireland that helps visually impaired users more easily apply makeup.

Go further: Read our report Beauty Ecommerce 2025 to learn about the increasingly complicated path to purchase for beauty products. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

The news: Governments across the UK, EU, and Australia are mandating age verification online and reshaping how platforms handle user identity and access to content. Reddit now requires UK users to prove they鈥檙e 18 via selfie or photo ID to access adult or harmful content, in compliance with the Online Safety Act. Our take: Age assurance is becoming the new standard. Advertisers need to move now by adjusting targeting strategies, creative assets, and compliance practices to stay effective in an increasingly verified and government regulated web.

Amazon plans to open more Just Walk Out stores this year than ever before, adding to over 170 third-party locations at airports, stadiums, hospitals, and more in the US, UK, Australia, and Canada. In July, the company also announced updates to Just Walk Out that boosts accuracy even in the face of camera obstructions, poor lighting conditions, and unpredictable shopping behaviors.

What retail and ecommerce categories are most exposed to current and proposed tariffs? Most retail sectors will be affected by increased tariffs, but some are more exposed than others, including the following:. Apparel and fashion. In 2024, the EU exported over 鈧�5.0 billion ($5.41 billion) worth of apparel and accessories to the US.

Respondents were from United States, United Kingdom, Australia, Canada, Ireland, Malaysia, New Zealand, Singapore, and Thailand.

Key stat: Inundating consumers with ads doesn鈥檛 make them move down the marketing funnel. 29% of ecommerce shoppers said being shown too many ads is one of the main reasons they abandon their cart, according to a Rokt and Harris Poll survey. Consumers prioritize personalibility and relevance. 74% would rather receive no offer at all than one that is irrelevant to them, according to the survey.

TJX, Ross Stores are bullish as shoppers search for value: Both companies raised their profit outlooks in anticipation of growing demand and continued market share gains.

As QR codes come to play a larger role in how consumers shop, buy, and interact with brands, marketers can use them to drive conversion across physical and digital spaces. Here are three ways marketers can use QR codes to increase consumer engagement and encourage purchase behavior.

Respondents were located in Australia, the UK, and the US, and currently work in-house for companies with at least 100 employees.

It also shuttered its business in Australia to focus on its home market and Canada. The total restructure鈥攚hich could cost $39 million鈥攁ims to create a 鈥渘imbler team,鈥� CEO Max Levchin said during the Q3 earnings call. Why this tie-up matters: Affirm is targeting profitability by the end of fiscal 2023. Working with Worldpay can help it reach that goal.