蘑菇AV

They lag Gen Xers and millennials in terms of user numbers and average daily time spent on the platform, although time spent is decreasing among age groups under 55. Facebook鈥檚 Gen Z gains are driven by practicality and general aging. Roughly 36% of Gen Z is still under 18.

Nonalcoholic beer set to overtake ale as world鈥檚 second-largest beer category: Younger consumers drive the growth as they consume less alcohol.

On today鈥檚 podcast episode, we discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying quiet this Pride Month, and where the discussion around DEI goes next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Paola Flores-Marquez, and Dr. Marcus Collins鈥攁uthor and Professor of Marketing at the Ross School of Business at the University of Michigan.

Spotify is doubling down on podcast engagement: New features arrive as listenership and advertiser demand both hit record highs.

53% of US Gen Z adults say they have, are, or will participate in an economic boycott鈥攎ore than any other generation, per a March 2025 Harris Poll.

81% of Gen Z and millennial consumers have switched brands in the past year, according to December 2024 data from Salesforce.

When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed鈥攁nd often sharply divided along demographic lines.

Among these two groups worldwide, 81% reported switching brands in the past year, per a Salesforce poll from December 2024, versus 74% of Gen X and 63% of baby boomer respondents. Private label brands can align with Gen Z鈥檚 love of dupes. Dupe culture has become an entrenched part of shopping among younger generations, putting a fresh spin on what used to be known as knockoffs.

Larger percentages of millennials (74.1%) and Gen X (76.7%) said they increased their TikTok usage compared with Gen Z (66.4%) and baby boomers (54.8%). And less than 10% of all four generations said the change resulted in them using TikTok less. More social shoppers have purchased something because of Facebook than any other platform. Facebook Marketplace powers its huge advantage.

They鈥檙e already skeptical of big financial players and would rather keep their data under lock and key.

CivicScience's October 2023 data shows 14% of Gen Z (18 to 24) view social media as 鈥渆xtremely harmful/dangerous,鈥� versus 36% of Gen X (45 to 54), with 34% of all adults rating it 鈥渧ery harmful.鈥�. This diffusion of responsibility comes as teens themselves acknowledge the issue. A Pew Research Center study from March 2024 found that 38% of teens admit to spending too much time on their smartphones.

Gen Xers: On top of the financial pressures from having salaries they deem too low, many Gen Xers are responsible for both their children鈥檚 and parents鈥� wellbeing. Yahoo Finance said this generation was 鈥淸too] busy taking care of kids and their own parents, along with dealing with inflation and rising costs, so they may not be making time to take care of themselves and their financial situations.鈥�.

Utility will sway skeptical consumers, particularly more cautious older millennials and Gen X consumers. Rote purchases will become automated. The added convenience will lead younger consumers to automate everyday purchases. This could significantly impact traffic to home goods and grocery stores. AI concierge services for high-touch purchases will take off.