Ä¢¹½AV

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

Ecommerce sales have returned to modest growth in Western Europe as the economic outlook brightens and more people embrace the convenience of shopping via mobile phone.

Over the past few years, Walmart has opened its marketplace to international merchants from China, Canada, Japan, and the UK, according to our US Retail Ecommerce Marketplaces Forecast 2023 report. Now, the marketplace offers around 400 million SKUs from marketplace sellers, up from 75 million pre-pandemic, per our report.

Globally, this ruling gives regulators fresh ammunition, especially in regions already challenging Apple’s dominance, like the EU and Japan.

Canada ranked No. 2 globally in cross-border retail ecommerce buyer penetration, according to our December 2024 forecasts. More than half (56.1%) of digital buyers were forecast to make transactions outside of the country (mostly the US) in 2025. But tariffs on US consumer goods and services will reduce demand significantly.

Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Apple Search Ads, Pinterest, Snapchat, Facebook, and Instagram. Except where noted, analysis is based on Skai advertisers with 15 consecutive months of performance data. Some additional outliers have been excluded. Ad spending and pricing have been translated to USD at the time the spending was incurred.

Prices could surge even further as countries such as China, Japan, and South Korea band together to respond to US tariffs. Our take: The Trump administration’s tariff policies are fueling economic disruption and a sharp shift in sentiment.

Here's how it works: Uber will use Stripe’s payments platform for Uber Rides and Uber Eats in markets including the US, Australia, and Japan. Stripe’s Link and Financial Connections will let customers add bank account details without leaving Uber’s app. These can then be saved for future purchases. Uber will also use Stripe to process card payments on eftpos in Australia and JCB in Japan.

Ecommerce giant Amazon is the king of personalized experiences, starting with its deep learning-powered homepage—which serves each customer a continually updated layout based on their real-time behavior. Strategically timed product recommendations. Apparel retailer MandM Direct uses AI to deliver personalized, real-time recommendations at the optimal point in the shopper journey. Virtual try-on tools.

Japan, Baidu, Yandex, Facebook, Instagram, Pinterest, Snapchat, Apple, Amazon, Walmart, Instacart, and Criteo. Analysis is based on Skai advertisers with 15 consecutive months of performance data.

7-Eleven to close nearly 450 North America stores as it struggles to adapt to ²õ³ó´Ç±è±è±ð°ù²õ’ shifting c-store habits: The retailer is also investing in digital and loyalty programs and improving its food options to win back customers.

Meituan—a multiservice ecommerce platform akin to DoorDash, Uber, Expedia, and Groupon rolled into one—will be No. 1 in ad revenue growth in 2025 as consumer appetites for deals on travel and restaurants increase. At the same time, Baidu’s ad revenues will decrease 4.9% due to traditional search’s struggle as consumers turn to digital commerce and video content.

Its in-house ad platform, Netflix Ads Suite, is now available in all ad-supported markets, including the US, UK, Japan, Brazil, and Germany. From cautious to confident: Netflix’s ad chief Amy Reinhard said the company is moving beyond its "crawl, walk, run" approach, signaling it now sees itself as a full-fledged adtech player.

Nintendo also partnered with Universal Studios to bring a Super Nintendo World attraction to amusement parks in Japan and the US. Growth may be slow to start. Marketers should keep in mind that widespread adoption of the Switch 2 may take a bit to ramp up. The pandemic inspired many people to join the Nintendo ecosystem.

However, consumers are increasingly utilizing newer subcategories of ecommerce:. Livestreaming commerce. We predict that livestream ecommerce—conducted via retail websites or social networks—will outgrow overall ecommerce this year (19.0% versus 8.0%). Social commerce. Though slowing, social will still outpace total ecommerce, growing 13.2% year over year (YoY).

How we got here: The expansion news comes mere weeks after the retailer said it would close 444 underperforming stores due to weak demand from inflation-hit, cost-conscious shoppers and declining cigarette sales.