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More Chart of the Day. 7/13 - Don鈥檛 fear the AI. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter. Methodology: Data is from a June 2023 SurveyMonkey study as cited in company blog. 170 US market research professionals were surveyed during June 17-19, 2023.

The migration of users and advertisers is not automatic. Preferences for content consumption and creation might not align perfectly with Facebook and Instagram鈥檚 features or user experience. Major streaming services would undoubtedly see an increase in time spent if TikTok were removed from the US market.

According to our forecasts, we expect Threads to have about 30 million users this year, and that's smaller than a lot of the other smaller platforms like LinkedIn and Reddit and Pinterest. So I just don't think there's going to be a huge demand there from advertisers. Marcus Johnson:. Yeah, that last point, I went and looked at the same numbers, 30 million monthly users this year.

I mean, building on what Jasmine just said, I think the way that LinkedIn is proposing to use it really I think shows a good initial use case for it. And it's basically to help users enhance their social media profiles. I think it's in a way right now what we're seeing is generative AI is coming at an inopportune time for social media in a way.

They reached 100 million users very, very, very fast. It took them five days. LinkedIn, it took them eight years. Twitter took them five, WhatsApp over three, Instagram over two. Even TikTok took nine months. Threads gained to 100 million plus in five days. Is this more flash in the ban? Blake Droesch:.

Though ChatGPT has been publicly available for less than two years, we expect it will have 67.7 million monthly US users by the end of this year. That puts ChatGPT ahead of Reddit (60.8 million) and X (53.8 million) in monthly users. But because the tech is open-ended, the chatbot is only as useful as the people prompting it are. Here are seven creative uses for ChatGPT that have caught our eye.

But once free users have access, referral traffic could jump again. Perplexity, which lacks a Big Tech partnership, faces funding challenges that will make it hard to compete in the long term. And it鈥檚 unclear whether its new ad strategy of showing sponsored 鈥淩elated Questions鈥� to users following generated answers will be effective. Google鈥檚 biggest weakness is regulatory scrutiny.

However, the proportion has been on a steady and ongoing decline: Nearly 73% of the adult population were in-branch banking users in 2017 versus 56.4% by 2027, per our forecast. But that still represents over 154 million people. Click here to view our full forecast for US in-branch banking users and penetration.

How did TikTok notify users when the app shut down? TikTok displayed a pop-up message directing users to a website with information about the ban. Users had the option to download their data to retain a record of their personal information. What is TikTok鈥檚 plan for its US employees if the ban is enforced?

TikTok also launched an AI ad script generator, part of a trend of social platforms鈥攊ncluding Snap and LinkedIn鈥攗sing generative AI for ad copy. Player: Microsoft. Microsoft made a number of changes to its ad management tools, renaming several ad platforms and introducing AI-based targeting, generative AI in responsive search ads, and more.

Off the top of my head, I think share of users under the age of 35, it's like over 80%. 80, 85%, somewhere in that region. Jasmine Enberg:. Mm-hmm. Marcus Johnson:. You mentioned them as being a smaller player. Snapchat share of social network ad dollars, share of that bucket of social network ad dollars is smaller than Pinterest's, half the size of LinkedIn. They're just 3%. So Snapchat's 3%.

The Supreme Court is currently reviewing cases regarding changes to Section 230 of the Communications Decency Act, which could make social media companies liable for 耻蝉别谤蝉鈥� posts.

Carrefour is experimenting with ChatGPT and generative AI to create videos answering common customer questions, such as how to eat healthier for less, the company鈥檚 ecommerce chief Elodie Perthuisot wrote on LinkedIn.

鈥淔rom a strategic level, the leak further clarifies that SEO [experts] should work very closely with content strategy and user experience functions within an organization,鈥� said Michael King, founder of iPullRank. In other words, good content will lead to searchers staying on brand sites when they get there, which will help with page rank.

You've got the other guys X, Pinterest, Snapchat, LinkedIn, all standing to benefit to a lesser extent, and then potentially Amazon, Netflix, Disney, other folks as well who might be able to hold on or grab a couple of those dollars.

Still, TikTok takes the top spot for both genders in terms of past-month usage and go-to status. Key Takeaway. While short-form video is TikTok鈥檚 bread and butter, Instagram鈥檚 and YouTube鈥檚 endeavors in this space shouldn鈥檛 be overlooked by marketers. In July 2023, Google said more than 2 billion monthly logged-in users watch YouTube Shorts.

However, Snapchat is well ahead in past-month usage. Many Gen Zers turn to it for private Stories, but they gravitate toward Instagram and TikTok for public Stories from creators. Adult Gen Zers can be found on Facebook Stories.

And also, maybe there's no need for a new Twitter with line blurring on social apps, the rise of LinkedIn, but that "network effect" that's carrying Twitter's lifeline, that's only going to work if you grow your network, and we all know that that's not happening for Twitter. Marcus Johnson:. Yeah. Twitter's growth, you mentioned. 59 million Twitter users in the US last year.

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With an unduplicated US user base of 202.8 million across Facebook and Instagram, Meta will still be the biggest player in social media this year. But Facebook is losing users, relevance, and money. Meta is playing defense, and Reels, its TikTok copycat, is its weapon of choice. Here鈥檚 what鈥檚 happening:. Users are balking at the pivot to video and algorithm-recommended content.

Both moves make it possible for users to see the contents of an email without opening it, which could affect a key metric for email marketers. What are Apple鈥檚 changes? Users will be able to see AI-generated summaries of emails instead of senders鈥� preheader text. Apple is also sorting incoming messages into folders, similar to how Google filters email with its 鈥淧romotions鈥� tab.

LinkedIn. NCR Voyix. Payments Dive. PayPal. PYMNTS.com. Shift4. Shopify. Square. Stripe. TechCrunch. Toast. World Economic Forum.

At TikTok, President Blake Chan dlee stressed the importance of labeling to ensure that users know when AI has been used to create content on the platform, including on the AI avatars that TikTok launched at Cannes.

The attractive walled garden of LinkedIn: B2B marketers spend a lot of time and money on LinkedIn for good reason. LinkedIn manages the collection of data and ensures GDPR compliance. It also obtains consent from its members to use anonymized contact and firmographic data for marketing. The data stays with LinkedIn, but marketers can use LinkedIn鈥檚 tools to effectively target and market to people.

LinkedIn is becoming a must for industry professionals. Creators are building audiences by sharing industry insights and business news. LinkedIn is steadily rolling out new tools to support those creators, including its Creator Accelerator Program, Top Voices list, and newsletters, which saw a fourfold increase in subscribers in the past year, per LinkedIn.