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The survey was conducted in July 2024 across nearly 6,000 respondents from the US, Canada, India, Brazil, Mexico, the UK, France, Italy, Germany, Spain, Australia, and Japan. Coupons over email: Other studies largely support the GetApp findings.

But the US significantly trails behind other markets: 92% of marketers in India said they use the tech, followed by 79% in Australia and 78% in Germany. The gamble: While advertisers are eager for more AI-powered features, similar offerings from competitors have drawn critiques. And TikTok鈥檚 uncertain legal status also looms large over advertising changes.

Personalized Promotions tools to help advertisers offer discounts in markets including the US, UK, Canada, Australia, France, and Japan. A new bidding feature in Performance+ that lets advertisers maximize the overall value of campaigns, not just clicks or conversions, giving them more control to tailor their strategies.

Meta recently revealed that it has been scraping all public user data in Australia since 2007, including images of children posted by parents. Australia also doesn鈥檛 have laws on opting in. Our take: The lack of opt-in laws in the US makes users in the country vulnerable to data scraping without consent.

This rollout follows an initial launch in the UK and Australia, where subscribers have created 鈥渕illions of playlists that they keep coming back to,鈥� per Spotify. Spotify said that users can even reference things like movie characters, colors, and emojis. Users can ask for specific genres and themes and give feedback on what the AI outputs, such as asking for less of a certain artist鈥檚 content.

The news: Meta has been scraping all public data from Facebook and Instagram users in Australia since 2007. This applies to photos and texts in all public posts, including photos of children posted by their parents. Users in Australia鈥攁nd in the US鈥攄on鈥檛 have an opt-out option for data scraping, which has been provided to users in the EU and the UK.

TJX鈥檚 value proposition won over shoppers of all ages and incomes in Q3: That momentum has carried over into Q4, putting the off-price retailer in pole position to benefit this holiday season.