蘑菇AV

Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.

The company鈥檚 AI assistant aims to simplify sales and marketing processes and boost efficiency.

US B2B ecommerce growth is outpacing B2B product and electronic sales growth鈥攂ut at a slow rate. Buyers鈥� preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.

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MOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes

B2B marketing teams rely on eMarketer Media Solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and more. You can visit emarketer.com/advertise to learn more about our proven approach. Jasmine Enberg (00:18):.

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

B2B marketing teams rely on eMarketer media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics and more. You can head to emarketer.com/advertise to learn more about our proven approach. Jeremy Goldman (00:19):.