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You could select obviously multiple answers that don't equal 100, but the fact that 34% have tried an online pharmacy in the last year, whether that's Amazon, whether it's CVS online or Walgreens online, I think is pretty significant. So that's a large number and I think a growing one in terms of the people who are at least familiar with, and are trying out an online pharmacy for their medications.

Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Western Europe in Perspective. Traditional media maintains a firm hold on many consumers in Western Europe.

I think it's an interesting move with the pharmacy focus, but I see the future of pharmacy as increasingly digital and online because nobody wants to go to the pharmacy to pick up a prescription. You want it brought to your home, and that's really where the future of pharmacy is, maybe not in stores.

The beauty industry is shifting its approach to aging consumers, moving beyond traditional anti-aging messaging to embrace more inclusive, health-focused approaches. "Ageism is the only 'ism' that every person can experience. Aging is a universal experience," said Jacynth Bassett, founder and CEO of Ageism Is Never In Style, on a recent "Behind the Numbers" podcast.

On today鈥檚 podcast episode, we discuss how virality is being redefined, how the word 鈥淐reator鈥� is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will 鈥渃ontent tiers鈥� change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Key stat: Brands are losing data when they bring their digital messaging offline. 76% of marketers struggle using offline data for cross-channel strategies, according to a Blueshift survey. Only 34% of marketers are sure that they offer the same message on all channels, according to the survey.

On today鈥檚 podcast episode, we discuss how the beauty industry is venturing into untapped markets, how the conversation of ageism in beauty fits or diverges with the greater trend away from diversity and inclusion, and how brands market to older people while staying relevant with younger audiences. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Arielle Feger, and CEO and Founder of Ageism Is Never In Style庐 Jacynth-Bassett.

So nobody was doing all digital. In fact, at the time we went and looked at AT&T's website and did one of those chats. And they would not sell you wireless online. They would only tell you to go to a store. You could not physically buy online. And the reason for that is 'cause they have so much investment in the physical asset of the store, and this is again nine years ago.