蘑菇AV

The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.

[NEW_PARAGRAPH]Now sub-OTT streaming, the general category that Netflix is in, is one of the categories that is still doing well. I mentioned before that a lot of big categories are stagnant or declining. Streaming services, they're still going up, but Netflix not really. It went down by not much, like a percent and a half last year, lost a couple minute or two among users this year.

YouTube is positioning itself as an all-in-one streaming platform, attracting advertisers and reshaping VOD consumption habits.

WBD grows streaming profits as TV revenues decline: It added 6.4 million Max subscribers, but TV ad declines and cord-cutting continue.

Advertisers and tech vendors look to capitalize on CTV鈥檚 growing importance in digital advertising.

The new TV looks like YouTube: Forget old-school programming鈥擸ouTube鈥檚 Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.

The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.