Ä¢¹½AV

Price hikes for individual subscriptions are expected to roll out in Europe and Latin America later this year. Our take: Spotify’s freemium model continues to prove resilient, supporting user retention even as subscription prices rise.

Ad-free subscriptions and measurement challenges—real and perceived—will hinder growth. Not all digital audio listeners are accessible to advertisers. Ad-free subscriptions continue to make up a sizable share of listenership on the largest platforms, and digital audio players are incentivized to prioritize the ad-free revenue stream.

To survive the era of subscription fatigue, brands and retailers need to invest in models that bring customers value and convenience.

While younger listeners are more likely to access ad-free subscriptions, brands can engage them through strategic collaborations. This includes creating branded content, sponsoring premium sessions that offer ad-free listening in exchange for engagement, and partnering on exclusive live events.

Amazon, Costco Wholesale, and other retailers now face an uphill battle to win recurring revenues in the era of subscription fatigue.

Offering secured or subscription credit cards can help issuers attract these customers and bolster account openings

On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.

Digital Audio Listener Demographics 2025 (Ä¢¹½AV subscription required). Programmatic Digital Audio and Podcast Ad Spending 2025 (Ä¢¹½AV subscription required). Note: Data was provided to Ä¢¹½AV by Comscore.

Gen Z Social Search Habits (Ä¢¹½AV subscription required). YouTube for Marketers Explainer (Ä¢¹½AV subscription required).

Gen Z Path to Purchase 2024 (Ä¢¹½AV subscription required). Retail Trends to Watch in 2025 (Ä¢¹½AV subscription required). Methodology: Data is from the March 2025 Salesforce report titled "Connected Shoppers Report." 8,350 shoppers ages 18+ and 1,700 retail industry decision-makers worldwide, across 21 countries, were surveyed during November 27-December 26, 2024.

AI Agents and the Consumer Journey (Ä¢¹½AV subscription required). A Marketer’s Guide to AI Agents 2025 (Ä¢¹½AV subscription required).

AI Agents and the Consumer Journey (Ä¢¹½AV subscription required). Global Shopper Survey 2025​ (Ä¢¹½AV subscription required).

Brand Safety on Social Media in 2025 (Ä¢¹½AV subscription required). Impact of Tariffs on US Businesses (Ä¢¹½AV subscription required). Methodology: Data is from a March 2025 The Harris Poll survey as cited by The Guardian. 2,137 US adults were surveyed online during March 8-12, 2025.

Generative AI Chatbots in Retail (Ä¢¹½AV subscription required). Generative AI for Personalization in Consumer Banking (Ä¢¹½AV subscription required).

YouTube for Marketers Explainer (Ä¢¹½AV subscription required). The CTV Opportunity(Ä¢¹½AV subscription required). Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

SXSW 2025: Brands and Creators Forge New Paths for Growth as AI Gets a Reality Check (Ä¢¹½AV subscription required). Creator Economy Trends to Watch in 2025 (Ä¢¹½AV subscription required). Note: US-based creators can generate revenues from audiences or brands located inside or outside of the US.

How Consumers Perceive Ads (Ä¢¹½AV subscription required). US Mothers 2024 (Ä¢¹½AV subscription required). Methodology: Data is from the March 2025 CreativeX "Gender in Advertising Report 2025." 940,000 advertising assets from 1,195 brands in 159 markets used in 2024 were analyzed in 2025.

A Marketer’s Guide to AI Agents 2025 (Ä¢¹½AV subscription required). AI Agents and the Consumer Journey (Ä¢¹½AV subscription required). Methodology: Data is from a March 2025 NLX survey conducted by QuestionPro. 100 executives at US companies with at least 5,000 employees were surveyed during February 2025. All respondents were director-level or higher. NLX is a conversational AI platform.

The ad-supported tier costs $16.99 per month, while the ad-free option is $29.99, saving consumers up to 43% compared to subscribing to each service separately. Other sources back up Antenna’s assertion.