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The news: PayPal launched PayPal World, a global platform linking major international payment systems and digital wallets. Our take: While PayPal鈥檚 starting list of key partnerships represents Latin America, India, and China, the payment provider could penetrate further into European markets by tying up with the European Payments Initiative and the Wero wallet鈥攁s well as with top US wallets like Apple Pay and Google Pay or the nascent Paze.

The news: Google Pay added Klarna to its in-app BNPL roster of Affirm, Zip, and Afterpay. Our take: Klarna鈥檚 late adoption of a physical card like Affirm鈥檚 Affirm Card in the US set the BNPL provider back in terms of capturing a wider user base and payment volume. Integrations like Google Pay and Apple Pay can help overcome that gap鈥攖hough Affirm also has partnerships with both Google Pay and Apple Pay.

This launch could revolutionize PayPal鈥檚 in-store ambitions鈥攁nd provide real competition for Apple Pay

The rule would require larger payment apps to be regulated like banks. Ending this rule would be a win for Apple Pay and Google Wallet

How we got here: Apple Pay used to be the exclusive purveyor of tap-to-pay technology on Apple devices, but that changed after the EU slapped the Big Tech company with an antitrust lawsuit, forcing Apple to open its NFC technology to competitors.

The film starring Brad Pitt benefited from Apple's unorthodox marketing strategies, such as Apple TV+ home screen takeovers, Apple Pay push notifications, and a discount campaign connected to Apple's WWDC event. With Pitt achieving 180 mph on actual Formula One circuits while shooting, the film's realism was a big lure.

How pools work: A Cash App organizer can either invite participants to make contributions to a pool either by their $cashtag in app or through a shareable link that supports integrations with Apple Pay and Google Pay. Pools are nameable and organizers can set clear goal amounts to invited participants.

Accepted contactless payments will include credit and debit cards, Apple Pay, and other digital wallets. Why this matters: Cash App鈥檚 nano- and micro-business can readily benefit from not having to invest in costly point-of-sale (POS) hardware, instead using an iPhone or iPad for sales. Cash App counts over 1 million sellers, which could help softPOS use scale dramatically.

Digital wallets or bust: More than half of Gen Z (54%) and 41% of millennials have walked away from purchases because digital payments like Apple Pay or Google Pay weren鈥檛 accepted, versus just 17% of older shoppers. Our take: While younger consumers tend to adopt new behaviors faster, they鈥檙e also driving the direction of retail innovation.

Klarna also snagged tie-ups with Adyen, Apple Pay, and Clover within the past two years. Friction points: While both Affirm and Klarna are jockeying to snag more retail spend, they鈥檝e yet to meaningfully make gains against their biggest opponent鈥攃redit cards. The ease of tapping to pay with a card trumps the inconvenience of scanning a QR code required for most BNPL integrations.

Its strengths as a mobile wallet include passwordless sign-in, payment method optimization, and tokenized security measures鈥攁ll key factors to challenging the likes of Apple Pay and PayPal. But Paze still needs to expand both sides of its network. Until recently, Paze relied on partnerships with individual merchants to gain digital wallet market share.

Cardholders can also add the Venmo card to wallets like Apple Pay so they can use tap to pay. Pay with Venmo鈥檚 presence will be expanded at in-app and online checkouts such as TikTok Shop, Uber, Instacart, and Domino鈥檚. The strategy: While Venmo is known as a peer-to-peer (P2P) payments provider, PayPal is continuing its long fight to make the app a full-service platform to improve its profitability.

Gen Zers favor Venmo, Apple Pay, and Zelle mobile wallets. Venmo鈥檚 social media roots keep its allure strong among younger consumers. And Gen Z鈥檚 preference for iPhones gives Apple Pay a big lead over other in-store wallets, such as Google Pay and Samsung Pay. But Gen Z has also embraced Zelle, as the bank-owned app keeps building a bigger share of peer-to-peer (P2P) transaction value and usage.

In October, the Consumer Financial Protection Bureau (CFPB) released its final open banking rule, which requires FIs, credit card issuers, and payment apps like Venmo and Apple Pay to transfer a consumer鈥檚 financial data to other providers upon that person鈥檚 request.

Vendors can get ahead by offering young consumers鈥� preferred digital wallets, like Apple Pay and PayPal, at checkout. For in-store shopping experiences, providing a self-checkout will be key to meeting shoppers where they鈥檙e at. For maverick large retailers, options like 鈥楯ust Walk Out鈥� tech might represent opportunities to get ahead of the curve.

Reported plans to launch Apple Pay and its credit card in the country could support growth plans鈥攊f it beats out stiff competition.