蘑菇AV

On today鈥檚 podcast episode, we discuss our 鈥榲ery specific, but highly unlikely鈥� predictions for 2025. What would happen if Google preemptively broke itself into smaller pieces, if online shopping flatlined, and if the audio ad space doubled in size in short order. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analysts Blake Droesch and Max Willens. Listen everywhere and watch on YouTube and Spotify.

Sports remains a profitable ad opportunity: Two-thirds of Americans are sports fans and over half have made a purchase based on audio ads.

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

Key Question: How quickly will the digital audio ad market grow over the next four years? Key Stat: Spending on digital audio ads will rise $1.62 billion between 2024 and 2028, per our forecast. But total audio ad spending will grow by less than $1 billion during that period. Executive Summary. Advertising budgets are migrating out of terrestrial radio very slowly.

Although traditional radio advertising remains a $10.5 billion business in the US, it鈥檚 slowly shrinking. Digital audio advertising, by contrast, will grow 6.8% in 2024 to reach $7.12 billion.

Prediction: GenAI will more than double the digital audio ad market by 2029. Voice commerce has struggled to gain traction, but AI could finally make it viable by creating more natural, contextual interactions. Google, Amazon, and Apple are all pushing further into conversational audio, advancing products like Alexa and Siri.

The AI-powered creative suite removes production friction, a common hurdle in audio advertising, especially for small and mid-size brands. With improved measurement, marketers can more confidently evaluate Spotify鈥檚 ROI alongside digital video and social platforms鈥攁ddressing a long-standing gap in media mix modeling.

US digital audio subscription revenues will reach $14.42 billion in 2025, nearly two-thirds (65.6%) of total digital audio revenues, according to a September 2024 蘑菇AV forecast. Spotify is the top platform for digital audio in the US, with 105.8 million listeners this year, followed by Amazon Music (54.2 million) and iHeartRadio (51.5 million).

Zooming out: This launch comes as new tools from Adobe, Amazon, and YouTube are helping marketers make scalable, personalized generative AI video ads, Spotify recently introduced generative AI audio ads, and Meta鈥檚 plan to automate ad creation by 2026 echoes TikTok鈥檚 Symphony push: AI-generated campaigns tailored by platform, persona, and placement.

Digital audio advertising will have a CAGR of 5.3%, including 8.5% for podcast advertising. The rapid growth will push digital鈥檚 share of audio advertising to 47.4% by 2028. In-game advertising remains mostly a mobile affair, but consoles and PC developers are making moves. Ad buyers will spend 90.4% of their in-game ad dollars on mobile games in 2024.

When SiriusXM acquired Pandora in 2019, Pandora had recently acquired digital audio ad tech company AdsWizz, which now acts as the ad server and sell-side platform (SSP) for the entire SiriusXM Media portfolio.

Nearly two-thirds of digital audio revenues come from subscriptions ($13.60 billion this year), far more than come from advertising ($7.12 billion). Time spent with digital audio exceeds time spent with traditional radio. The average US adult will spend 1 hour and 24 minutes (1:24) per day listening to some form of digital audio this year.

We cover average eCPMs for digital video, digital display, and digital audio ad inventory tracked by Guideline. This report covers the period from Q2 2023 to Q2 2024, including YoY and QoQ percentage changes in Q2 2024. Definitions. eCPM is a publisher metric that focuses on revenues to the seller.

The campaign used disruptive audio ads featuring hold music mid-podcast, followed by programmatic ads and DOOH placements in Manhattan. This resulted in a noticeable increase in web traffic, leads, and sales conversions. Winning strategies for B2B marketers. Prioritize quality over quantity. Focus on high-value formats like video, interactive media, thought leadership, and community-driven content.