蘑菇AV

The bank expects to roll out more luxury experiences at 30 new financial center branches by 2026.

But don鈥檛 forget: If banks take that route, their claims about their branches鈥攁nd about competitors鈥� branches鈥攎ust be completely accurate, or they could risk regulatory enforcement.

Physical branches still reign supreme during the purchase stage. For the second year in a row, nearby branches were the top factor, by a wide margin, that led consumers to buy a banking product. Branches are also where 74.1% of respondents bought a banking product or service in the past year.

The bank operates exclusively within the US through its network of 1,928 branches. 9. Capital One 鈥� $487.2 billion. McLean, VA-based Capital One ranks ninth with $487.2 billion in consolidated assets. Nearly all of these assets ($486.7 billion) are domestic. The bank maintains a focused branch network of 257 US locations and one foreign branch. 10. TD Bank 鈥� $372.8 billion.

Gen Z鈥檚 top factors in choosing where to bank include their proximity to an FI鈥檚 ATMs and branches. If Revolut鈥檚 ATMs enhance user experience while providing services typically only offered by branches, Revolut could compete with traditional FIs where the ATMs are rolled out鈥攁nd don鈥檛 forget that Revolut is considering applying for a US banking charter.

Traditional banks are transforming physical branches into data-rich media environments. While fintechs have accelerated digital banking adoption, in-person banking remains relevant鈥攑articularly for older, less digitally savvy consumers. Branch visits are also still required to perform certain operations like authorizing a new mobile device, recovering a password, or withdrawing large sums of cash.

Positive branch experiences: Some customers praise RBS鈥檚 mobile banking app and select in-branch experiences, but these are overshadowed by broader customer dissatisfaction. Our take: Although traditional banking incumbents have more customers than their digital competitors, they continue to lag in customer satisfaction, particularly in digital services.

An above-average proportion of baby boomers become aware of bank products and services through branches. Almost 60% cited physical branches as an awareness channel, versus 45.4% of consumers overall. The top three factors that boomers would consider before choosing a new bank are branches near them, customer service, and fees.

If it gets the green light, it would create the 10th largest credit union in the US鈥攚ith nearly 90 branch locations across Colorado, Minnesota, Florida, Georgia, Michigan, and Wisconsin. According to KKTV, the two credit unions will operate independently while seeking all necessary approvals, which could take until early next year. Can it work?

Around 80% feel they have ample options when choosing banks, products, and services, and report easy access to a local bank branch. 76% believe banks are a key strength of the US economy, and 69% say they are confident in their banks鈥� ability to support individuals, businesses, and communities.