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Truist is making significant strides in optimizing its digital onboarding process, prioritizing increased personalization and a smoother customer journey to attract new clients. This multi-pronged strategy includes enabling mobile ID verification to boost conversion rates among younger generations, seamlessly integrating new clients with services like direct deposit and Zelle to establish Truist as their primary bank, and allowing personalized mobile app dashboards. These digital improvements, supported by AI for feedback aggregation, aim to offset the impact of branch closures and meet the demand for digital convenience, particularly from Gen Z. Truist should amplify marketing efforts to highlight the ease and speed of their fully digital onboarding, emphasizing that no in-person ID verification is required.

The news: Valley Bank worked with Adrenaline to create digital signage at its Fifth Avenue NYC branch to boost brand recognition and customer engagement. Displays feature dynamic visuals of diverse eyes and motivational taglines, unified across large LED and supporting screens. This omnichannel approach also used QR codes to direct customers to digital platforms. Our take: This initiative effectively uses digital signage to increase foot traffic. Custom, human-centric content, not stock photos, resonates, especially with younger audiences. QR codes with product displays are smart, converting brand awareness into new banking relationships via strategic visual storytelling and direct engagement.

The bank expects to roll out more luxury experiences at 30 new financial center branches by 2026.

But don鈥檛 forget: If banks take that route, their claims about their branches鈥攁nd about competitors鈥� branches鈥攎ust be completely accurate, or they could risk regulatory enforcement.

Physical branches still reign supreme during the purchase stage. For the second year in a row, nearby branches were the top factor, by a wide margin, that led consumers to buy a banking product. Branches are also where 74.1% of respondents bought a banking product or service in the past year.

Traditional banks are transforming physical branches into data-rich media environments. While fintechs have accelerated digital banking adoption, in-person banking remains relevant鈥攑articularly for older, less digitally savvy consumers. Branch visits are also still required to perform certain operations like authorizing a new mobile device, recovering a password, or withdrawing large sums of cash.

The bank operates exclusively within the US through its network of 1,928 branches. 9. Capital One 鈥� $487.2 billion. McLean, VA-based Capital One ranks ninth with $487.2 billion in consolidated assets. Nearly all of these assets ($486.7 billion) are domestic. The bank maintains a focused branch network of 257 US locations and one foreign branch. 10. TD Bank 鈥� $372.8 billion.

The news: Bank mergers involve integrating computer systems, combining workforces, and dealing with branch overlaps鈥攐ften confusing and frustrating customers. By essentially abstaining from purchasing or merging with other financial institutions (FIs), Regions will avoid disruptions and lean into its stability, per Banking Dive.

They want to complete banking tasks on their own without having to escalate to a human customer service agent or go to a branch when they encounter difficulties. AI agents could empower financial institutions to provide this level of self-service. Our take: Agentic AI could enhance the customer experience鈥攂ut at a cost.

The news: Last year, we covered JPMorgan鈥檚 new 鈥渇inancial center鈥� branch concepts in New York City and San Francisco, aimed at attracting a mass affluent customer base鈥攖hose with over $750,000 in deposits and assets. And recently JPMorgan announced it鈥檒l open 14 new financial centers in targeted areas, and expand accessibility beyond those regions, per Business Insider.

Banking began similarly before it evolved into formal, centralized institutions with standardized products (credit cards, ATMs) distributed through controlled channels (bank branches). But when fintechs started to offer banking and payments products along with embedded finance, they were able to capitalize on the growing demand for unbundled banking.

If it gets the green light, it would create the 10th largest credit union in the US鈥攚ith nearly 90 branch locations across Colorado, Minnesota, Florida, Georgia, Michigan, and Wisconsin. According to KKTV, the two credit unions will operate independently while seeking all necessary approvals, which could take until early next year. Can it work?