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Black, Hispanic, and Asian consumers are younger and more digitally engaged than average. To build authentic relationships with them, brands and marketers need to understand their healthcare attitudes and behaviors, which have been shaped by inequities and biases.

The news: Modelo Especial and Corona maker Constellation Brands cut its full-year forecast, blaming weak consumer demand in a difficult macroeconomic environment. The slowdown has been most pronounced among its core Hispanic demographic, who are cutting back on high-end beer. Our take: At the start of the year, Hispanic consumers looked like a growth engine鈥攖hey accounted for one-fifth of the US population, $2.8 trillion in purchasing power, and outsize influence in categories from consumer packaged goods to food and beverage. But the Trump administration鈥檚 tariffs and mass deportations have chilled this momentum, with roughly 1 in 5 (21% of) Hispanic consumers report having felt unsafe in their local market due to their ethnicity, per The Asian American Foundation. Companies that banked heavily on Hispanic spending may now find that bet falling short.

The trend: Hispanic and Black people are underrepresented in the clinician workforce compared to the broader US population, according to a KFF analysis of 2023 industry data. Our take: Diversity impacts where patients feel most comfortable seeking healthcare. Providers and marketers should invest in multilingual staff and partner with local community groups that have established relationships with diverse consumers.

The news: Save A Lot introduced a new Hispanic-focused store format鈥攊ts second鈥攊n partnership with Leevers Supermarket as it explores ways to build deeper connections with Hispanic consumers. The takeaway: The rationale for opening these stores is clear: Hispanic consumers wield increasing buying power and account for an outsize share of growth in categories like CPG, beauty, and food and beverage. By targeting these shoppers with formats and products best suited to their needs, grocers can win lasting loyalty.

The strategy: In 2023, U.S. Bank launched a nontraditional campaign to promote Asistente Inteligente, its bilingual Spanish voice assistant that debuted the prior year. The bank co-produced 鈥淭ranslators,鈥� a documentary highlighting the challenges faced by millions of children who act as translators for their immigrant families, particularly in financial matters, per Storyboard 18. Our take: This campaign was a masterclass in purpose-driven marketing that doubles as a long-term business strategy. Many financial institutions (FIs) often overlook or superficially address underbanked and immigrant populations. But the GDP of US Latinos is the second-fastest-growing in the world, next to that of consumers in China, per think tank Latino Donor Collaborative. And 25% of US consumers ages 18 and under are part of the Latino community鈥攐ffering smaller FIs an opportunity to combat their 鈥渁ge problem.鈥�

Multicultural adtech is becoming essential: Mundial鈥檚 privacy-first model helps brands reach a $4 trillion Hispanic market with precision.

Over half (53%) of US hispanic adults look for websites or retailers that offer Spanish-language options at least sometimes when shopping online, according to March 2025 data from ThinkNow Research.

TelevisaUnivision is doubling down on young Hispanic audiences: With music festivals, microdramas, and dual-language content built for mobile.

Hispanic consumers curb spending over immigration policy fears: Their discretionary purchases are falling sharply, hurting sales at Walmart and Constellation.