Focusing on culture, values, and relationships will help bring in new employees. And tech investment won’t just benefit customers.
Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.
TikTok is competing with just about everyone, according to our analyst Jasmine Enberg. Its lower costs per thousand are helping it pull ad share away from platforms like Meta, while its appeal to Gen Z consumers is pulling search dollars away from Google and Amazon. But it can play nice too, a strategy the platform has had to adopt in Washington to avoid a total US ban.
Previously, we didn’t expect video to hit the 50% milestone until after 2024. With advertisers preserving more of their social video budgets during the downturn, this trend was accelerated.
Where people work and live has changed—for the long haul: Retailers and restaurants that cater to downtown office workers need to adjust to the new normal.
On today's episode, we discuss how much Netflix's new ad tier has helped subscriber growth, how the impending launch of its password-sharing initiative will play out, and what happens now that Reed Hastings has stepped down as CEO. "In Other News," we talk about how Peacock can right the ship and how many streaming services the average American subscribes to. Tune in to the discussion with our analysts Daniel Konstantinovic and Paul Verna.
Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.
Sick of disappointing retail news? So are we. Just like we’re sick of paying $6 for a carton of eggs. Some good news: US employers added 30,000 retail jobs in January, offering a big boost after a sluggish second half of 2022, when retail jobs fell for three consecutive months from September to November and were stagnant in December. Here are some more positive indicators.
What’s the greatest value of telehealth? The debate over telehealth’s ability to reduce healthcare spending doesn’t tell the whole story of how virtual care benefits providers and patients.
Meta’s vow of efficiency marks renewed optimism: Meta shares rally after analysts upgrade stock due to Meta’s new, leaner direction. Meanwhile, the company continues to spend billions on an unrealized metaverse pivot.
Retailers are adapting to the changing market by focusing on digital tactics that drive demand for in-store shopping to meet evolving customer needs and expectations. Here’s what you need to know.
Just as the tech blows up in banking, UK startup Evident has created a non-biased index that scores banks on AI development and implementation.
It wants to lower the amount credit card issuers can charge in late fees—which would hurt a key source of issuers’ revenues.
After surviving Q4, Meta tries to refocus its business: An emphasis on efficiency all but ensures more cuts will come in 2023.
Amazon seems poised to beat its lowered expectations: While the retail giant predicted its slowest-ever holiday season growth, analysts expect the retail giant’s Q4 sales still rose 6% YoY.
On today's episode, we discuss whether in-store shopping is different now (in a bad way), how much people are shopping on their smartphones, whether LinkedIn's newsletter strategy is paying off, how retailers are facing tougher greenwashing penalties, if retailers have given up on the metaverse, how in-person/hybrid/remote work is working out, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Evelyn Mitchell and vice president of Briefings Stephanie Taglianetti.
In the US, 56% of Gen Z adults prefer to buy from companies that reflect their social values, according to Morning Consult. Gen Z’s figure is slightly lower than those of other generations, with Gen X at 61% and baby boomers and millennials at 59% each.
Amazon’s revenues rose 9% in Q4: While the company’s highly profitable retail media business continued its upward trend line, ecommerce sales fell 2% YoY.
The FTC Cometh for Digital Health: GoodRx is the first company to be charged with violating the Health Breach Notification Rule—and it won’t be the last.
What’s got the go-ahead? Pushing boundaries, leveraging social media, and engaging with audiences beyond the TV. But be wary: don’t go too far, lose focus on offline opportunities, or forget to connect the dots.