What does 2023 have in store for retailers? The answer is a bit of a mixed bag.
On today's episode, we discuss the impact of OpenAI's ChatGPT, how brands are celebrating the holidays, what users actually want from streaming TV, disability representation in ads, Major League Soccer sponsorships, some facts about money, and more. Tune in to the discussion with our analyst Ross Benes, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.
Social’s share of total digital ad spending will shrink every year through 2024 at an accelerated rate.We
Amazon will account for 38.2% of all US ecommerce sales this year, per our estimates. In addition to dominating the books, music, and video category, Amazon will capture 50.3% of computer and consumer electronics ecommerce sales and 47.0% of office equipment and supplies ecommerce sales in the US.
Telehealth apps are violating consumer trust: We unpack data from STAT’s recent report on direct-to-consumer telehealth companies’ shady data-sharing practices that could eroder consumers’ trust in digital health.
Will Google unveil a ChatGPT rival in 2023? After ChatGPT’s debut, all eyes are on Google. The tech giant’s leaders are aware of AI’s risks, and startups should be too.
Bank of America is giving consumers the capability to seamlessly switch between its AI-powered chatbot and a human agent.
Inflation eased in November: Slowing grocery inflation and falling energy costs are giving consumers and businesses a reason for optimism heading into 2023.
Cost challenges associated with a new reimbursement policy have spooked community banks—but customers’ love for the service could make it hard to shed.
In the marketing lingo bingo game, “Gen Z” ranks at the top. (Yes, there’s also “TikTok,” but that’s largely due to its proximity to Gen Z.) So what happens when the hot topic is also the thing that makes you the most uneasy?
Measurement looks to be more valuable than ever during an ad downturn: Ad tech firms with new solutions stand to benefit from the industry slump, and revenues are growing.
On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.
UK inflation eased in November: However, there is no shortage of challenges facing UK merchants and consumers, including a recent rail strike.
What were Big Tech healthcare players up to in 2022? We review the most prominent healthcare developments from Big Tech entities in the past year and preview what’s on deck for 2023.
European Commission probes Broadcom’s VMware acquisition: Investigations could derail consolidation and spur the UK’s CMA and the US' FTC to undertake their own antitrust queries, possibly delaying the merger.
There were 559 original scripted TV series made in the US in 2021, according to FX Networks. That’s more than twice the number made a decade prior.
After experiencing a boom during the pandemic, the subscription frenzy has begun to fade as consumers grow weary of the Stitch Fixes and Blue Aprons of the world. Has the category lost its way? Or is there hope on the horizon? Let’s take a look.
The government hopes sweeping changes for Britain's banks will give the sector a lift. But it could expose lenders to more risk.
Visa has recorded double-digit increases in global friendly fraud incidents so far in 2022—a concerning trend for merchants and issuers.
Amazon provides a promising sign for the future of clean rooms: Its Web Services clean room is a bet that the tech will please regulators and advertisers.