Amazon and Walmart adopt varying tactics to juice subscriber growth: Amazon is going after college students with its beefed-up music offering while Walmart doubles down on value.
It launched Ant Bank PayLater, which will let AlipayHK users spread purchases across three-month installment plans.
As users and advertisers jump ship from Twitter amid Elon Musk’s takeover, there’s no shortage of platforms for them to land on.
Marketers have their hearts set on capturing holiday dollars from Gen Z this season, but they shouldn’t run the same old marketing playbook if they want to succeed.
Our research validates that Klarna is at the cutting edge of BNPL innovation, offering 35 of 49 features selected by our analysts based on their ability to differentiate BNPL providers.
China’s Singles’ Day continues to top the charts, but the vitality of the world’s biggest shopping event is being called into question amid lukewarm recovery of retail sales. As a result, participating brands are focusing on building sustainable customer loyalty with innovative shopping experiences.
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
Twitter chaos gives fuel to alternative app: Despite Mastodon’s recent gains, its limitations won’t bring widespread adoption.
Walgreens catches up to CVS with Summit Health acquisition: We examine the deal’s impact on the investing players as well as those who are falling behind in the retail health competition.
Chaos reigns at Twitter: The company takes on an impulsive character as it lays off half its staff but then implores ex-employees to return. Advertisers are pausing while new features are stalled until after the midterm elections.
The era of explosive growth for podcast listenership is coming to an end for much of the world.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the total market for US retail social commerce sales, whether Instagram is in trouble when it comes to social commerce, and what kind of a threat TikTok poses. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of TikTok’s US retail strategy. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.
The app will give banks a holistic view of their customers through data aggregation to offer personalized customer experiences.
Following a turbulent third quarter in advertising, our updated forecast shows it’s not all bad news.
On today’s episode, we discuss the Fed raising interest rates and how that is impacting fintech lenders. In our “Headlines” segment, we discuss recent developments in fintech and buy now, pay later (BNPL). In “Story by Numbers,” we select two numbers that tell a story about the challenges neobank lenders are facing and two numbers about their untapped opportunities. And in “Pretend CEO,” host Rob Rubin challenges Ahon Sarkar, general manager of Helix by Q2, to pretend he’s the newly hired CEO of a monoline BNPL company. Tune in to the discussion with Rob Rubin and Ahon Sarkar.
Affiliate marketing investment hit $9.1 billion in 2021, but the channel is not widely embraced or recognized for its value. In order to ease hesitations and increase the channel’s profile, a few things need to change.
Most drivers will be connected in their cars within four years. By 2026, nearly three-fourths of the US population aged 14+ (72.3% of licensed drivers) will be driving a connected car.
When times get tough, people turn to sweets: That’s one reason that the makers of Twinkies, Oreos, and Hershey Kisses have boosted their guidance.
What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.