Gaming audiences are a powerful force in back-to-school shopping, influencing both digital and in-store purchases. Activision Blizzard Media’s latest research reveals how this often-overlooked group—many of them parents—are planning early, spending big, and responding to mobile-first ads.
Game developers, martech platforms, and agencies are increasingly trying to convince advertisers that consumers playing mobile games are worth reaching.
Many retailers in Latin America like Mercado Libre, Rappi, and even Walmart function not only as commerce players, but as financial institutions as well. As a result, commerce media in Latin America is charting a different course than it has in the US, one that could result in unique opportunities for companies with access not only to shopper habits, but to financial data as well.
Hispanic consumers curb spending over immigration policy fears: Their discretionary purchases are falling sharply, hurting sales at Walmart and Constellation.
Amazon sellers rethink Prime Day participation: With tariffs wreaking havoc on their profits and ability to plan, merchants expect to reduce discounts or skip this year’s sale entirely.
M&A activity in the marcom space fell 37% in 2024: The decline shows a field in peril—but preparing for a rebound promises success.
President Donald Trump’s shifting stance on tariffs has created a volatile environment for both consumers and retailers. With some Chinese goods facing tariffs as high as 245% and a blanket 10% on most imports, the market is seeing rapid shifts in consumer behavior, supply chains, and strategic planning.
AI agents will likely limit ad opportunities during the consumer journey's consideration stage, but they will allow for more ad opportunities in the awareness stage, our research shows.
Low-cost online marketplaces like Temu and Shein have surged in popularity across the US in recent years, and starting today, both retailers have enacted price hikes due to rising import costs As of January 2025, 44% of US adults have shopped on Temu, while 31% have purchased from Shein, according to data from Morning Consult. Competitive pricing is a key draw for consumers.
Marketers are just starting to familiarize themselves with machine-to-machine (M2M) marketing, where a brand AI agent and a consumer AI agent navigate decision-making. The next step is preparing for this AI-driven method of influencing consumers, by examining how agents “understand” their brands and work to improve those impressions.
US ecommerce sales will be hit hard by tariffs: Many online platforms’ advantages could disappear as prices rise, inventory runs dry, and delivery times slow.
Revolut reached over $1 billion in profits with strong subscription and wealth performance.
The company’s acquisition spree could help accelerate growth despite an uncertain economic climate
On today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.
52% of US adults use a VPN to protect their IP address, according to a February 2025 CNET and YouGov survey.
Doing Things, a company of 40 creator-led brands including OverheardLA/NY and Recess Therapy, is ready to evolve from a meme account incubator into a comprehensive media company.
Google’s core businesses remain strong in Q1: Browser scrutiny and AI search shifts could test the foundation of its power
It uses the technology for more manual processes, freeing up the team for creativity.
Tariff-related price hikes are coming, CPGs warn: P&G, Keurig Dr Pepper, and Nestlé are among the companies planning to raise prices to offset cost increases.
Big Pharma earnings don’t feel the impact of Trump's current tariffs—yet: Several large pharmas kept yearly financial guidance in place during Q1 earnings calls, highlighting how they’re absorbing current tariff costs. However, major business disruptions will take effect once Trump’s threat of 25% or more pharma tariffs lands.