Social media influences patients and providers: Medical professionals can change their view of medications and treatments based on social media content. Pharma marketers, take notice.
Virtual nursing programs rise as need for travel nurses wanes: Staffing challenges are still keeping hospital CEOs up at night, giving rise to digital workforce support.
Olive’s problems aren’t AI’s problems: One of healthcare’s most hyped-up AI startups has come crashing down. But don’t expect healthcare players to slow down their AI investments in 2023.
Frustration with healthcare is universal: A new survey reveals consumers in six major economies aren’t satisfied with their healthcare system.
CVS-Oak Street rumored deal is a Medicare Advantage play: The retailer could soon be placing a big bet on value-based primary care. Is it enough to match its healthcare rivals?
Over the past year, retail has pushed further into healthcare for two reasons: more customers and more money. The usual suspects (e.g., CVS, Walgreens, and Rite Aid) are all making investments in their healthcare offerings, but Amazon is on their heels.
What’s the greatest value of telehealth? The debate over telehealth’s ability to reduce healthcare spending doesn’t tell the whole story of how virtual care benefits providers and patients.
The FTC Cometh for Digital Health: GoodRx is the first company to be charged with violating the Health Breach Notification Rule—and it won’t be the last.
Doctors use entertainment as education: Video games keep physicians’ skills sharp long past medical school.
Healthcare organizations, prepare for more cyberattacks: On the back of Hive’s shutdown, we recap what we saw in 2022, and highlight what to watch out for in 2023.
How chatbots can increase patient engagement: A research study by AllianceChicago shows how personalized messages boosted well-child visits and immunizations among minority patients.
The Federal Trade Commision (FTC) released new guidelines for health-related products—everything from dietary supplements to food to devices. The guidelines encourage marketing that is “truthful, not misleading, and supported by science.” The updates emphasize a few main pillars.
Is Amazon’s RxPass too good to be true? We look at the pros and cons of the new program, which offers some generic prescriptions for a flat $5 per month.
Healthcare interoperability state of play? Health systems are gearing up to spend more on connected health solutions in 2023. We explore the factors propelling this shift.
Doctors say digital tools are vital to patient engagement: We unpack recent research on physicians’ uptake of digital tools and the patient expectations that are driving the shift.
Transcarent gives members virtual access to medical second opinions: The company is hoping that its tie-up with Cleveland Clinic will generate savings for employer customers.
Hard times ahead for D2C healthcare marketers: We unpack Rock Health’s 2022 investment report and what the dropoff in funding means for consumer-focused healthcare brands.
Kroger Health touts in-store health services: A new brand campaign takes aim at retail health rivals while boosting its retail media network.
Big players are eyeing integration and interoperability: We unpack some developments from this year’s CES and where we see the market moving this year.
A group of senators sent a letter to Synchrony and Wells Fargo about their credit cards designed for medical expenses.