Ad market growth to slow but not stop in 2023: Connected TV and retail media will drive strength in uncertain economy, per forecasts.
With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out
On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.
The ad-reliant digital publishing business is dying: News organizations like CNN, Gannett, and countless others are laying off hundreds as ad revenues fall dramatically.
US chip production accelerated by uncertainty in China: TSMC is fast-tracking plans to ramp up to 4-nanometer chips and will build an additional fab in Arizona. The tech gap between the US and China widens.
On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.
Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.
Next year, connected TV (CTV) ads will move from conception to creative to production faster. That’s according to Michael Hopkins, vice president of go to market at MNTN, who spoke this week on our “Behind the Numbers: The Daily” podcast.
The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.
Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.
China’s protest flashpoint: Citizens are taking to the streets in the most significant protest against the Communist Party’s tightening grip since the Tiananmen crisis. Geopolitical strife could shut down the world’s factory.
A fading internet giant meets a fading ad format: Yahoo acquired a 25% stake in programmatic ad firm Taboola in a harbinger of bigger deals on the horizon.
Worldwide, head-worn augmented reality (AR) revenues will hit $35.06 billion in 2026, up from $3.78 billion this year, according to ARtillery Intelligence. These revenues include spending on everything from devices to content.
Changing channels: Advertisers adjust their approach to TV as linear viewership falls and video-on-demand takes different forms.
Mobile duopoly under scrutiny: Apple and Google own the platforms, mobile devices, operating systems, app stores, and browsers. UK regulators are preparing to enact more stringent regulations.
Marketers adjust goals in uncertain economy: Most senior leaders see value of social media and online video, survey shows.
Bob Iger’s second Disney tenure will change its streaming future: The returning CEOs acquisition-heavy strategy could mean further streaming consolidation.
Paramount’s restructuring and layoffs bely their challenged market position: Pluto TV and Paramount+ are attractive streaming assets, but may not be enough to help them increase market share.
More than 40% of internet users in North America will be monthly podcast listeners by the end of this year, the highest rate of any region. Western Europe and Latin America follow with nearly 30% penetration among their online populations.
NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.