Nike wants Big Tech’s layoffs: In a shift to direct sales, Nike is spending big to lure technologists. It’s a trend that could diminish the tech sector’s pull on workers.
Plagued with supply chain issues and climbing operating costs, the first half 2022 has put footwear on its heels.
While others are struggling, luxury brands are taking a victory lap.
Here’s a snapshot of the retail licensing market.
The economy looks very different to high-income consumers: Luxury sales continue to soar, while lower-income shoppers rethink their priorities.
While Nordstrom hasn’t seen its customers cutting back, it could be only a matter of time before the recession comes for the department store.
Following the heels of Amazon’s biggest Prime Day ever, our Remaining Retail podcast team discussed what’s next for the retail giant.
The toy category seems to be immune from the struggles others are facing amid inflation, making it a perfect time for Toys R Us to stage a comeback.
Hasbro and Mattel are optimistic about the future: The resiliency of the toy category coupled with strong IP properties should keep both companies in the green, even in the event of a recession.
To reduce screen time, consumers are turning to the past for other entertainment mediums. Retailers, take note, as what’s old is new again.
Despite a less-than-stellar Q2, eBay still has few tricks up its sleeve.
The dominant digital path to purchase begins with a product search—often unbranded—during which the consumer demonstrates intent. They are subsequently delivered paid and organic results for relevant brands and retailers, steering them in the direction of a conversion event. But what about all those times when a consumer doesn’t know what they want? That’s the opportunity for discovery, and where social commerce platforms are beginning to fill the void.
A new paradigm of physical retail, created and accelerated by the pandemic’s disruptive forces, is ready to emerge. In the coming year, the “retail apocalypse” will reach a crescendo as many teetering legacy retailers close hundreds of locations. In their place, frictionless, digitally enabled retail experiences will dot the landscape.
Link Walls, vice president of digital marketing strategy at ChannelAdvisor, talks with Rimma Kats, executive editor at eMarketer, about how marketers should reevaluate retail media, ads on Amazon, and data privacy.
Even before the pandemic, the direct-to-consumer (D2C) space was heating up in Western Europe. But the side effects of stay-at-home orders helped accelerate D2C’s popularity, and the landscape looks to be permanently altered.
Now, increasing restrictions on data collection, changes to Apple’s Identifier for Advertisers (IDFA), and the death of the third-party cookie will mean that winning brands must reduce their dependence on third parties, and place a greater focus on first-party data and owned channels. In short, they’ll need more direct-to-consumer (D2C) marketing, and less (though still plenty) advertising.