On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.
This year 100.1 million people in the US will use generative AI at least once per month, up nearly 900% from 7.8 million in 2022, per our June 2024 forecast.
GenAI’s user growth rate in 2024 is 28.6%—still strong, but more than 30 times slower than last year’s meteoric rise of nearly 900% from a relatively small base of users.
Here are three areas retailers should consider integrating generative AI into their strategies.
The tool can enhance ChatGPT’s accuracy in coding output, but OpenAI’s path to increase brand trust also needs progress in data privacy and consumer-facing hallucinations
Best Buy goes all-in on AI computers: The retailer has exclusive rights to over 40% of Microsoft Copilot+ models and has trained thousands of workers on the technology.
Many acknowledge AI tools can help with specific needs, but they still don’t want to give it unlimited access to their data.
It’s integrating genAI features into several products while making Siri smarter with access to GPT-4o. The ecosystem advantage promises privacy and personalization.
Industry leaders are making progress in AI adoption, but it’s early yet. We delve into where bankers want to take the technology next.
On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Google’s I/O showcases bold AI integration across products: The announcements show its marketplace strength but it’ll need an effective monetization strategy to beat the competition.
On-device AI will mark a major update for Siri and the iPhone. It could be a watershed moment for consumer AI use that boosts OpenAI’s value
On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg.
Retailers like Dollar General, Walmart, and Target are rethinking the self-checkout experience, scaling back on kiosks or removing self-checkout from their locations altogether. But considering 55% of US adults prefer to get through their in-store grocery shopping as fast as possible (according to a November 2023 survey from Kearney) it’s unlikely self-checkout will be leaving stores anytime soon. Here are five stats on self-checkout, including how and why consumers like to use it, the reason some retailers are pulling back, and what the future holds for the technology.
On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.
Advertisers accuse Meta’s AI of wasting their entire ad budgets: The Advantage+ Shopping Campaign isn’t living up to promises and points to a dubious future for AI agents.