In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.
Google made its marketing mix model (MMM), Meridian, available to the public last week and launched a program of over 20 trained and certified measurement partners to help marketers use the tool.
Voluntary buyouts in its Platforms and Devices unit suggest a pivot toward AI and cloud as its hardware struggles in a saturated market with slowing upgrade cycles.
Retail workers don’t have the same leverage they did a few years ago: But recent moves by Costco and Starbucks suggest that unions can exert some pull.
Patients like receiving educational health information in medical settings: We explore how advertising at points of care like the doctor’s office can trigger patient behavior while also delivering value to doctors.
DECK PENDING - 01/31/2025
Super Bowl LIX ads showcase humor, nostalgia, and star power: Brands like Taco Bell, Budweiser, and Michelob Ultra aim for cultural impact with high-energy, social-driven campaigns.
The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing—costs that may trickle down to businesses and consumers.
What Omnicom-IPG’s tepid revenue outlook means: The two ad giants could upend agency dynamics, but tech firms are the industry’s real power brokers.
As retailers strive to improve in-store experiences and beef up loyalty programs, CVS is testing one stone for those two birds. As part of the recent revamp of its mobile app, CVS is letting loyalty program members use the retailer's app to access locked-up products in select stores.
This will leave a gap that its competitors can now fill, but they’ll first need to win over its customers.
With new feed-customization and business tools, it’s primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.
Horizon Media is hunting for acquisitions: The US agency is targeting companies in the influencer marketing and retail media sectors.
NextRoll, in partnership with Audigent, recently used Google's Protected Audience API (PAAPI) advertising tool to generate nearly 5 million impressions in a privacy-safe way. As third-party cookies disappear, this new use case shows that large scale reach is still possible.
Enterprises struggle to integrate AI agents with their existing tools and solutions, with 80% of IT leaders citing data integration as the key challenge.
The image generator’s open-source availability raises concerns about potential misuse for deepfakes and misinformation, especially in the absence of robust AI safety regulations in the US.
In December 2024, Google.com dominated generated AI (genAI) search with 16.5 billion visitors, while runner-up ChatGPT had just 517 million, according to Similarweb.
Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.