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Advertising & Marketing

AI firms are paying for raw footage, offering creators extra cash—but with low payouts and growing privacy concerns, is this a good deal or a short-term play?

The Trade Desk bolsters its data by acquiring Sincera: The deal hints at a future for DSPs, which face increased competition from sellers.

While Google faces mounting pressure from Bing’s ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google.

With Flashes and a video app in the works, Bluesky is positioning itself as the go-to alternative for users abandoning Meta’s ad-heavy platforms.

MFA sites still plague open web exchanges: AI allows bad actors to rapidly produce fraudulent websites and use bots to drum up fake pageviews, muddying the ad ecosystem.

Cracker Barrel led all US flowers, gifts, and greetings retailers with 5.8 million unique visitors in November 2024, according to Comscore.

As US users flee to RedNote, Duolingo reports a 216% jump in Mandarin learners, proving social media loyalty trumps language barriers.

High-quality visuals or graphics would be the highest factor for AI-generated ads to grab the attention of both millennials (45%) and Gen Zers (50%), according to an October survey from Interactive Advertising Bureau (IAB) and Sonata Insights. While celebrity or influencer endorsements would be the least effective way to get millennials (12%) and Gen Zers (17%) to take note.

Marketers are under pressure to deliver seamless customer experiences across fragmented channels while addressing data deprecation and personalization demands. Strategies like mobile-first approaches and AI-driven personalization are opening new opportunities.

DoorDash aims to transform how brands connect with customers through two new partnerships intended to make ads more relevant and shopping more personalized.

To compete better with Microsoft, Salesforce, and Zendesk, the company must prove the safety and utility of its offerings in this lucrative market.

In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris.

They’re designing their own pathways toward achieving financial goals and could use banks’ expertise.