On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Cybersecurity is a major issue for retailers this holiday season: A surge of transactions combined with over-extended, undertrained employees creates opportunities for fraudsters.
On today’s podcast episode, we discuss how Google’s cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of the Eli Lilly & Company Moitree Rahman.
An ad tech M&A spree hints at advertising’s future: A resilient market and dramatic changes create openings for new blood.
Trump’s tariffs on key trade partners may drive up prices for semiconductors, EVs, and phones, threatening global supply chains and inflating costs for consumers.
Rivian secures federal support for a Georgia plant producing affordable EVs, promising jobs and innovation while facing tax policy shifts and industry headwinds.
Understanding the nuances of how and where Latin America’s 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world’s second-fastest-growing region for ecommerce.
A decision against SiriusXM’s cancellation process underlines the brand risks of burdensome subscription practices as the FTC tightens consumer protections.
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NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.
On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell Chrome as part of an ongoing antitrust case that could upturn digital marketing. It's a change intended to increase competition, and marketing experts think it will.
The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.
Brands can’t afford to take their value-based propositions lightly: Roughly 2 in 3 consumers have stopped or reduced purchasing from brands that conflict with their values.
On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.
With sweeping device access and app control, it’s looking to give everyone AI agents—if trust issues don’t hold it back.
“Measurement is the fuel that powers smart decision-making,” our analyst Evelyn Mitchell-Wolf said during a recent webinar. As advertisers navigate the rise of walled gardens and the challenges of the open web, leveraging a multi-layered measurement stack becomes essential for building successful campaigns.