On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
The need for more detailed record-keeping will increase compliance costs.
The FTC says ad industry self-regulation has failed: A lengthy report criticizes how advertisers collect and spread user data without proper consent.
On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.
MOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes
69% of US agency and marketing decision-makers measure the success of retail media campaigns through return on ad spend (ROAS) or incremental ROAS, according to July 2024 data by Quartile and NewtonX.
On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.
Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.
Though not expected alongside Coach or Tory Burch, Walmart and Old Navy appeared at New York Fashion Week (NYFW) to draw attention to their latest fashion endeavors.
New privacy features include parental control, content filtering, and restricted messaging to protect minors and address growing concerns.
“The holiday season really starts October 1,” Megan Gaffey, senior director of publisher partnerships at Rakuten Advertising, said on our Tech-Talk webinar Performance Marketing Playbook for Q4 Holiday Success. “And you see a lot of advertisers launch Black Friday promotions the Tuesday before Thanksgiving to get ahead of the noise.”
In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of retail media (0.39%), according to a July 2024 report by Skai.
Advertisers embrace AI in content strategies: AI is becoming essential in advertising, with 57% of advertisers using it for investment decisions and nearly 70% open to AI-generated content.
On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
Their “boring” marketing tactics may be working—which means they should keep using them.
Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.
Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.
On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.
Amazon didn’t waste time weaving ads into genAI search results: Just a few months after rolling out the Rufus chatbot, the retail giant is testing tailored ads based on search terms and context.