On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.
On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.
And the generation of banking consumers that most needs an urgent intervention isn’t the youngest one.
Building and renovating branches to align with their new vision is bringing them new business.
On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.
Summer is just getting started, but it’s already back-to-school season for parents. As of mid-June, nearly a quarter (24%) of US adults have already begun back-to-school shopping and another 45% will start sometime before the end of July, according to a March 2024 survey from LTK. As retailers roll out their back-to-school campaigns, here are three tips to keep consumers engaged and spending.
iOS 18 to feature RCS, at long last: Apple's update will boosts cross-platform messaging—and benefit marketers with richer customer interactions.
Retail media is the fastest-growing ad channel we track in the US, growing by 26.0% this year. Its share of total US media spend will reach 14.1% this year, and come 2028, nearly 1 in 5 ad dollars spent in the US will go to retail media. But the channel has the potential to grow even more. Here are four key factors that present challenges to retail media growth right now.
It’s integrating genAI features into several products while making Siri smarter with access to GPT-4o. The ecosystem advantage promises privacy and personalization.
Paid social search offerings differ significantly from traditional search ads
The C2PA is a collection of representatives from companies including OpenAI, Google, Publicis, Microsoft, and Adobe with a goal to “make the world safe for generative AI,” according to Adam Buhler, steering committee member for the C2PA and executive vice president and head of creative technology at Publicis.
On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.
Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.
On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.
Pride products are plentiful this year: Walmart, JCPenney, Kohl’s, and Abercrombie push past the right-wing backlash to offer Pride-related products.
The ad industry’s concern about AI deepfakes grows: Integral Ad Science will measure the negative impact of generated fakes during a year of hefty election spending.
Google has a 92% global market share in search, generating massive profits from its ad-driven model. It’s hard to see any platform rivaling that, but generative AI search platform Perplexity, valued at $1 billion, is challenging the leader.